Does generic B2B marketing apply to industrial marketing? Yes ... and no. Learn what's distinct.
We’ve been at this “industrial marketing” thing for almost 20 years, which, we believe, gives us some credibility when we are asked, “What is industrial marketing?” In the latest episode of the Industrial Marketer podcast, we look at the unique intersection of digital marketing with manufacturing and distribution. It is unique in many ways. The… Read more »
Which pandemic-induced shifts in industrial marketing will have staying power in 2021?
We can assume you starting 2021 with a slightly different industrial marketing plan from a year ago. Really, what hasn’t changed in the industrial marketing ecosystem? The pandemic has thrown us many curveballs and put up many roadblocks. In our latest podcast episode, we discuss which trends that emerged from the many disruptions in 2020… Read more »
We wanted to bring industrial marketing insights to the podcast universe. Now we have.
We’ve launched the Industrial Marketer podcast to help marketers who work for — and with — those who design, make and move the world improve their marketing. Industrial marketing is about navigating the unique ecosystem of engineering and technology advances, long buying cycles, and legacy trade and sales networks that define the industrial landscape. Tips, Tools, Topics,… Read more »
