“You’ve got to stay right on the leading edge in order to be a competitive production shop,” shared Barclay A. Townsend, president of Townsend Machine, Inc., when we asked how important it is for a manufacturing company to look up to date. I recently interviewed several manufacturing companies on this topic and all agreed that… Read more »

Why is marketing for manufacturers so undervalued — and what can industrial marketers do about it? According to the 2018 CMO survey, a survey that assimilated information from almost 3,000 marketing executives in various industries throughout the U.S., marketing spending across all industries averages 11 percent of total company budgets. This average accounts for 6.9… Read more »

From 1995–2000, I worked for a company that manufactured and distributed high-quality seals and components to OEMs. I’m not going to reveal my exact age, but suffice to say I was in college at the time. It was my first “real” job and also my first experience working in what I would soon learn was… Read more »