Collaboration, especially collaboration in marketing, is the life force of any workplace. Only through working together can a team achieve its goals. This is why the art of collaboration and teamwork is so important for businesses. The right amount of employee collaboration in marketing can not only help businesses create a more efficient workforce, but… Read more »
Posts Tagged: marketing strategy
Business Longevity and Industrial Marketing
Every industrial marketing firm or department has to balance its marketing efforts with other business longevity considerations. Marketing is critical to success, but only when coordinated with other elements of business management to produce ideal results. The role of industrial marketing is vital when it comes to producing stronger market value and business alignment. That’s… Read more »
A Roadmap to Creating a Successful Industrial Marketing Strategy
Successfully navigating the complex B2B buying process depends on a solid industrial marketing strategy, which can be created using a flexible core process that answers some fundamental questions. In the latest episode of the Industrial Marketer podcast, co-hosts Joey and Nels discuss how a successful industrial marketing strategy begins at the intersection of your company’s… Read more »
5 Ways to Maximize a Manufacturer’s Marketing Funnel
A marketing funnel is the set of steps that a potential lead takes to become a client. Your marketing strategy should ultimately guide this process, whether you work in a B2B or B2C marketing field. A proper marketing funnel can increase revenue, production, and your overall loyal customer base. Manufacturers that institute marketing funnels will… Read more »
It’s Not Too Late to SAVE Your Industrial Marketing
Companies with an engineering or technology focus still find it difficult to move beyond thinking in terms of “technologically superior” products and services to take a customer-centric perspective instead.
What Is Industrial Marketing?
Unfortunately, many of today’s industrial business leaders can’t provide a satisfactory answer to the question “What is industrial marketing?” since they suffer from a lack of understanding of what industrial marketing is and what it can do to help them be competitive and grow their businesses. For leading industrial brands, however, marketing has become virtually… Read more »
Multichannel Marketing for Engineers and Technical Professionals
Industrial Marketer recently sat down with Patrick D. Mahoney, CEO of IEEE GlobalSpec — an industrial-focused media company with millions of subscribers interested in technical content — to discuss the importance of various tactics and channels to any B2B multichannel marketing program focused on engineers and technical buyers, beginning with content marketing. Industrial Marketer: IEEE GlobalSpec has… Read more »
Marketing Goals Make for Better Marketing
Why set marketing goals? Well, let’s start by making this personal. What’s the last goal you set in your life? Maybe it was to lose five pounds before summer so you could fit into last year’s bathing suit. Or maybe it was to start calling your mom every Sunday so she stops cranking about how you… Read more »