Posts Tagged: marketing strategy

Business Longevity and Industrial Marketing

How do your marketing efforts intersect with other core business functions? Time to think about it.
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Every industrial marketing firm or department has to balance its marketing efforts with other business longevity considerations. Marketing is critical to success, but only when coordinated with other elements of business management to produce ideal results. The role of industrial marketing is vital when it comes to producing stronger market value and business alignment. That’s… Read more »

A Roadmap to Creating a Successful Industrial Marketing Strategy

Do you know what you are trying to achieve? Define success first; the rest flows from there.
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Successfully navigating the complex B2B buying process depends on a solid industrial marketing strategy, which can be created using a flexible core process that answers some fundamental questions. In the latest episode of the Industrial Marketer podcast, co-hosts Joey and Nels discuss how a successful industrial marketing strategy begins at the intersection of your company’s… Read more »

5 Ways to Maximize a Manufacturer’s Marketing Funnel

What's the best way to turn a lead into a client? Your marketing funnel can show you.
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A marketing funnel is the set of steps that a potential lead takes to become a client. Your marketing strategy should ultimately guide this process, whether you work in a B2B or B2C marketing field. A proper marketing funnel can increase revenue, production, and your overall loyal customer base. Manufacturers that institute marketing funnels will… Read more »

It’s Not Too Late to SAVE Your Industrial Marketing

Tired of talking about products and services? So are your customers. It's time to be the solution.
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Companies with an engineering or technology focus still find it difficult to move beyond thinking in terms of “technologically superior” products and services to take a customer-centric perspective instead.

What Is Industrial Marketing?

You've come to a fork in the road. How will you answer this fundamental business question?
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Unfortunately, many of today’s industrial business leaders can’t provide a satisfactory answer to the question “What is industrial marketing?” since they suffer from a lack of understanding of what industrial marketing is and what it can do to help them be competitive and grow their businesses. For leading industrial brands, however, marketing has become virtually… Read more »

Multichannel Marketing for Engineers and Technical Professionals

A conversation with Patrick D. Mahoney of IEEE GlobalSpec about how to reach industrial buyers.
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Industrial Marketer recently sat down with Patrick D. Mahoney, CEO of IEEE GlobalSpec — an industrial-focused media company with millions of subscribers interested in technical content — to discuss the importance of various tactics and channels to any B2B multichannel marketing program focused on engineers and technical buyers, beginning with content marketing.   Industrial Marketer: IEEE GlobalSpec has… Read more »

Marketing Goals Make for Better Marketing

Don't be afraid to get specific with what, when, and where. Make your needs known!
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Why set marketing goals? Well, let’s start by making this personal. What’s the last goal you set in your life? Maybe it was to lose five pounds before summer so you could fit into last year’s bathing suit. Or maybe it was to start calling your mom every Sunday so she stops cranking about how you… Read more »

4 Signs You’re Not Ready for Strategic Marketing

For any business to realize marketing's true potential, it needs to do some prep work.
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The everyday dialogue between an industrial marketing agency and most of its clients tends to emphasize campaign performance, lead quality, and ROI — rather than bigger-picture strategic marketing questions. Rarely do we get to ask, “What is the current and future role of marketing in your business?” Needless to say, when this question is actually asked, the… Read more »