Posts Tagged: product life-cycle

How to Plan a B2B Product Launch with Digital Marketing

Have a new product you want to introduce? Think digital first as your plan to take it to market.

Careful planning of a B2B product launch requires determining the product demand and conducting due diligence in the market to ensure short-term and long-term success. Building a successful market strategy for a product launch depends on understanding the target audience as well as the nuances of digital marketing, particularly as many small businesses are leveraging… Read more »

Product Life-Cycle Marketing from Start to Finish

While PLM mainly governs design, engineering, and production, marketing also plays a vital role.

A popular and instrumental industrial process for the past three decades, product life-cycle management (PLM) has brought continuity and surging revenues to more than a few sluggish industries. This major breakthrough was initiated in 1985 by American Motors Corporation, which sought to ramp up its production in order to throw their hat in the ring… Read more »