Posts Tagged: sales enablement

CRM Implementation and Usage for Industrials

You may have tried a CRM but did you implement it the right way? Do it correctly to grow.

A successful CRM implementation will boost revenue per B2B sales person by 41 percent. Marketing teams who have access to a company-wide CRM deliver three times more revenue than marketing teams without real-time access to customer information. The elongated industrial buying process is challenging, but it offers numerous opportunities to check in with prospects, and… Read more »

7 Types of Sales Collateral All Industrials Need

Your sales team probably uses some of these materials. But do they have them all?

One way to think of content marketing is equipping your prospects with the right information about your products during the right time in their buying journey. You can think of sales collateral in a parallel universe — equipping your sales team with sales content and materials they can use to enrich a prospect’s experience with your… Read more »