Posts Tagged: sales

Tips for Increasing Your Product Knowledge — and Closing Sales

How well do you know your product? A little brushing up can go a long way.
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Employees with highly developed product knowledge are the key to closing more sales. According to research, 91% of baby boomers and 79% of Gen Z agree that knowledgeable store employees make in-store shopping more appealing. Whether you’re in retail, manufacturing, software, or any other industry, knowledge is power. Sales reps can only go so far… Read more »

The Ultimate Guide to Writing B2B Sales Emails

Do your sales emails fall flat? Use these tips to write better solicitations — and improve your results.
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B2B sales emails remain extremely effective. No matter how many people decry them as spam, the power of smart email marketing cannot be denied. Emails have been around since before social media, video content, or sponsored ads, but are still one of the strongest marketing and sales tools that exist. Sales emails, especially in the… Read more »

7 Types of Sales Collateral All Industrials Need

Your sales team probably uses some of these materials. But do they have them all?
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One way to think of content marketing is equipping your prospects with the right information about your products during the right time in their buying journey. You can think of sales collateral in a parallel universe — equipping your sales team with sales content and materials they can use to enrich a prospect’s experience with your… Read more »

Why You Need a Content Marketing Sales Funnel

Make your approach to content marketing — and sales — more effective with this important tool.
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According to the Content Marketing Institute, around 58% of B2B marketers use content marketing to generate leads and convert them into paying customers — i.e., they have confidence in the idea of a content marketing sales funnel. However, the Content Marketing Institute also reports that only 43% of successful B2B marketers document their content strategy… Read more »

Proposal Software That Will Improve Your Sales Process

A comparison of the latest technology products to make your proposals a breeze (and better!).
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In the industrial sales process, there are two critical components to writing a winning proposal: knowing how to structure it and then using the right proposal software. I hate to tell you, Microsoft lovers, but opening Word and creating a file on your desktop no longer cuts it. In the first post in this two-part… Read more »

Proposal Writing Tips That Close Deals

Best practices that will book more business and — gasp! — may even make proposal writing fun.
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Let’s admit it. Most people hate writing proposals. To avoid the hard work of creating this all-important deliverable, we fall into the trap of cutting and pasting from previous documents, dumping in pages of data in an attempt to overwhelm the prospect, talking about ourselves and what we know best, or selling an easy deal… Read more »

Why CRM Software Is Crucial for Industrial Businesses

Happier customers. More sales. A better reputation. Just a few things CRMs have to offer.
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Industrials have been notoriously slow to move into the digital world and Customer Relations Management (CRM) software is an important piece of the puzzle that continues to puzzle most. In the U.S., 97% of the Fortune 500 B2Bs use a CRM system. But you don’t have to be a $500-million enterprise to use a CRM. Advances… Read more »

For B2B Sales and Marketing, Defense Does Not Win Championships

In B2B sales and marketing, a good sales team isn’t good enough. You need good marketing to win.
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It’s almost football season and there’s an adage any pigskin fan is guaranteed to hear at least once this fall: defense wins championships. It might be true in sports, but when the legendary head coach Paul “Bear” Bryant uttered this phrase some 40-odd years ago, he surely didn’t have B2B sales and marketing in mind…. Read more »