Posts Tagged: search engine marketing

Top 10 Low-Cost Marketing Strategies for Startups

New business? Marketing doesn't have to be a big expense if you use these cost-saving tips.

According to Startup Genome, the value of the global startup economy is nearly a whopping 3 trillion dollars. Startups have been booming in recent years, making the field more competitive — and making it increasingly important that marketing strategies for startups are more innovative, defined, and cost-effective.  The right marketing strategies for startups can help… Read more »

What Is B2B Search Intent Marketing?

Intercepting search isn't enough. Make sure you deliver content that meets the user's need.

Although the oft-quoted statistic that 67 percent of the B2B buyer’s journey is conducted digitally is up for debate, there’s no doubt that potential customers are out there, using the Internet to conduct self-directed searches for products and services like yours. The most challenging aspect of selling your products is finding a buyer before they… Read more »

Taking a Holistic Approach to Search Engines

Do your organic and paid search efforts complement one another? They should. Here's how.

Much like the larger world around us, the industrial information ecosystem has become very fragmented. People consume information in all sorts of ways through all sorts of channels. But everyone uses search engines, which represent an opportunity to connect fragmented audiences around a common marketing message. Why Search Engines Matter So Much Right Now Why… Read more »

5 Actionable Tips to Improve Your Google Ads Performance

Don't settle for good enough. Use these intuitive suggestions to reach unicorn status.

Google Ads has grown to become the most widely used form of online advertising today, which is what makes Google Ads performance such an important topic for all marketers, including industrial marketers. From dish soap to the oil and gas industry, Google Ads is used in nearly every industry around the world. With this influx… Read more »

Why You’re Spending More on Online Advertising Than You Think

No one likes to waste money. Use these tips to avoid search engine marketing "media management debt."

“Rule No. 1: Never lose money. Rule No. 2: Never forget Rule No. 1.” —Warren Buffett With statistics showing that 8% of Internet users account for 85% of display ad clicks and with conflicting reports on the effectiveness of PPC ads, it’s not surprising that many businesses are taking a hard look at their online… Read more »

B2B Conversion Rates by Digital Marketing Channel

Would you know a good conversion rate if you met one? Here are some benchmarks to guide you.

If you’re engaged in B2B lead-generation-focused marketing and you’ve got a limited marketing budget, you’re probably trying to decide how to allocate your funds so that you can get the most qualified leads. One of the main criteria for making this decision is the conversion rate for each marketing channel you have under consideration. What… Read more »

Remarketing Ads: The Little Sisters of the Internet

We've all succumbed to remarketing ads. Now it's time to make them work for us.

“Just because you’re paranoid doesn’t mean they aren’t following you.” —Joseph Heller You’ve heard the term and, whether you know it or not, you’re very aware of what it is and how it works. You may refer to it as “retargeting” or “those ads that follow me around the Internet like my little sister.” Despite… Read more »

The Top 3 SEO Tools for Business

Make SEO a lot less mysterious with these useful tools and simple suggestions.

When it comes to SEO, having the right tools to simplify digital marketing efforts is essential. From identifying site issues to tracking keyword rankings, great SEO tools can save time, identify opportunities, and streamline reporting. In this post, we’ll explore three helpful platforms and discuss the features we find most useful for digital marketing and… Read more »