Posts Tagged: search engine optimization

Why Offsite Duplicate Content Is Killing Your E-Commerce SEO

Use manufacturer-supplied content on your site? Offsite duplicate content may be holding you back.

You’ve created an online catalog with the intention of being discoverable online. The manufacturers you represent have all provided you with product descriptions and product data. Your content management system was designed for e-commerce. You did everything right, but yet you’re not getting customers. What’s happening? Duplicate content is happening. Duplicate content can wreak havoc on… Read more »

Google Says Industrials Need Mobile-Friendly Websites

Your customers want you to have a mobile-friendly website. Now Google does, too.

With the growth of mobile searches over the past few years, it has become increasingly important for Google to provide quality search results that are easy to navigate on any mobile device. Earlier this year, Google officially announced it will put more emphasis on a website’s mobile-friendliness as a ranking signal starting today, April 21,… Read more »

Improving Search Engine Results with Structured Data Markup

Everyone wants click-throughs for those search engine results. Here's a way to get them.

Making your search results stand out from others can be a big advantage for B2B industrial websites (and all sites really). Many do this by running paid search engine marketing campaigns. But there is also an unpaid, straightforward way to improve the look of all of your organic results that can have more wide-reaching benefits… Read more »

The Top 3 SEO Tools for Business

Make SEO a lot less mysterious with these useful tools and simple suggestions.

When it comes to SEO, having the right tools to simplify digital marketing efforts is essential. From identifying site issues to tracking keyword rankings, great SEO tools can save time, identify opportunities, and streamline reporting. In this post, we’ll explore three helpful platforms and discuss the features we find most useful for digital marketing and… Read more »

Industrial Digital Marketing Roundup

The latest trends that could affect your digital marketing program.

Sometimes it’s difficult to keep up with what is going on in the world of digital marketing. It gets even more difficult when you try to focus on multiple channels within multiple industries, such as industrial B2B (business-2-business). Well, luckily for you, I just happen to keep my finger on the pulse of those issues… Read more »

Turnkey Digital Marketing for Industrials

For those who need out-of-the-box digital marketing, a turnkey solution is possible.

Today, almost every industrial company has a website. Many are finding, though, that merely showing up on the web isn’t enough to compete online. Rather, one needs a fully developed industrial digital marketing strategy. If a company hasn’t engaged in deliberate digital marketing before, starting a program from scratch — or unifying fragmented past efforts… Read more »

Industrial Digital Marketing Roundup

The latest trends that could affect your digital marketing program.

Sometimes it’s difficult to keep up with what is going on in the world of digital marketing. It gets even more difficult when you try to focus on multiple channels within multiple industries such as industrial B2B (business-2-business). Well, luckily for you, I just happen to keep my finger on the pulse of those issues… Read more »

Online Industrial Marketing: Getting Started

Just the basics to get your digital marketing program up and running.

According to the IHS GlobalSpec “2013 Trends in Industrial Marketing” report, 54 percent of industrial marketers spent more on digital marketing in 2013 than they did in 2012. With online industrial marketing typically delivering rapid ROI, better-qualified sales leads, and numerous opportunities for brand exposure, there’s no reason to doubt that this trend will continue… Read more »