Posts Tagged: social media

Do Manufacturing Companies Using Social Media Need to Be on Instagram?

When you look at the stats — and see who's already there — this questions becomes a lot more serious.

Even for many manufacturing companies using social media, the thought of adding a platform that is as visual and aesthetically demanding as Instagram is daunting. However, before you dismiss this idea completely, you may want to reconsider the reasons you’re using social media in the first place, which should ultimately ladder up to the only… Read more »

Rethinking Success for Industrial Social Media

Social media isn't just another channel for lead generation. Done right, it can be so much more.

There is no doubt: Social media has altered the way we live our lives, from how we get news to how we interact with others. It’s ubiquitous and extremely powerful. And when used correctly, it can be an effective tool for increasing industrial branding, building trust, connecting with customers, and perhaps even some lead generation…. Read more »

Social Media for Manufacturers Is No Longer Optional

The received wisdom that social media doesn't matter so much for manufacturers isn't so wise anymore.

Social media for manufacturers presents quite the dilemma. Many manufacturers are resource constrained and are not likely to close a big industrial deal through social channels, and being active on social media is a commitment that requires time that could be directed elsewhere. But having a consistent social media presence can be an important piece… Read more »

Busting Common Manufacturer Marketing Myths

As manufacturers take their marketing digital, misconceptions abound. Time to set them right.

According to a recent survey of over 150 manufacturers by IndustrialSage, the majority of manufacturer marketing dollars are spent on trade shows, in spite of a recent drop in trade show leads by over 50 percent. But while trade shows and word-of-mouth are still highly regarded by manufacturers for marketing their capabilities and services, it… Read more »

Social Media Use in the Industrial Sector

It doesn't generate the most leads but it's all pervasive. Keep it in your mix for these reasons.

Social media use reached an all-time high in 2018 according to Hootsuite™, with 3.48 billion people logging into social networks last year, up 366 million over last year. So with almost half of the world’s population spending over two hours surfing social channels every day, how many industrials are joining the mix? And most importantly,… Read more »

3 Great Social Media Tools for Business

These time-saving tools will help you get your social media program started.

As an industrial business, chances are you probably don’t consider social media an essential part of your digital marketing strategy. Many industrials shy away from social media because it can be time consuming without delivering an immediately evident, tangible return. While social media may not be a leading source of potential clients, there are a number… Read more »