Posts Tagged: video

5 Ways Industrial Companies Can Benefit from Marketing with Video

Doubtless you have watched a video related to your profession. Why not make one?

Marketing with video is increasingly important to manufacturers and other industrial companies. Why? Video content is easy to consume and share, and it is incredibly effective because most people, manufacturers included, process visuals faster than text. If the incredible ramp up and conversion to digital marketing in manufacturing has taught us anything, it’s that industrial… Read more »

Building Your Brand With B2B Video Marketing: The Complete Strategy

Don't start making videos just because. Here's how to take a strategic approach that will drive results.

B2B video marketing has so much potential because video marketing is so ubiquitous at this point. According to Hubspot, video marketing accounts for over 86% of internet marketing. This shows astronomical growth from the 63% it absorbed in 2016! In addition, WyzOwl’s State of Marketing Study for 2021 reported the pandemic has significantly impacted the… Read more »

How to Produce Video Content That People Want to Watch

Stats say video stokes engagement. But how do you make the most of it on each social media channel?

According to Vidyard, manufacturing companies have each produced 131 videos on average, making video content crucial for industrial marketers. If your company has been talking about producing more videos for your website and social media, this post is going to steer you in the right direction. According to Cisco, by the end of 2019, 80%… Read more »