Is your manufacturing website putting your company’s best brand forward to recruit top talent? A dedicated career page can walk your brand’s talk as a best-in-class employer to attract better job candidates and help candidates apply for jobs more quickly.
A career page can also serve as a home base for your workforce recruitment marketing efforts and establish your culture and core values for both job candidates and potential customers. It can also help set expectations about employment at your company and encourage more serious applicants to apply.
Need some real-world examples? I’ve selected 10 top manufacturing website career pages, based on the following criteria:
- Clear call-to-actions (CTAs) to make it easier for job seekers to search and apply for jobs at the manufacturing company
- Employee-focused content, including imagery and video that showcase employees and the company’s values, culture and diversity
- Video content, such as testimonials that allow employees to serve as the company’s brand ambassadors
- Detailed benefits and perks, such as healthcare benefits, stock options or perks like work schedule flexibility or generous paid time off
- Awards and stats to quickly grab a job applicant’s attention, such as safety awards and company performance accolades
1. The Greenbrier Companies
Like their manufacturing website, the Greenbrier Companies’ career page features a clean layout and professional brand image that implies company longevity and security. With job search options and CTAs at the top of the page, job applicants can quickly browse jobs by category or location, without having to scroll down the page.
But while this career page checks all the boxes for culture and diversity, the content lacks meaty specifics on why job candidates should apply for a job, such as specific healthcare benefits, profit sharing perks or employee testimonials.
2. ZEON Chemicals
ZEON’s career page links to other landing pages on their manufacturing website, detailing all their benefits, employee perks and job details, with plenty of compelling content to encourage job applicants to explore the career page and learn more about the company on the main website.
What really sets this career page apart is the generous amount of location-specific information about the cities for each of their company facilities. There are multiple pages that provide plenty of reasons for a job candidate to consider relocating in order to work for this company. There’s also a prominent CTA in the right-aligned navigation to search for current job opportunities.
This additive manufacturing company does an excellent job of zeroing in on their value propositions on their career page, such as: “We’re committed to creating a welcoming and inclusive space for everyone to be their true selves.” They back up this statement with detailed descriptions and imagery of their multicultural employee organizations, from women’s groups to LGBTQ+ support to engineering-related programs that promote diversity and inclusion for future engineers.
They also use their employees as their brand ambassadors, including a tongue-in-cheek video where they live-stream an internal engineering challenge in a game-style format. There are clear CTAs that encourage applicants to browse career categories, along with descriptions of their company’s “best places to work” awards, core values and detailed benefits and perks.
4. Marlin Steel Wire Products
The manufacturing website career page from Marlin Steel Wire Products features a quick-and-easy form to apply for a job, so applicants don’t have to click through to another page in order to search for jobs. The page is built for speed and convenience, which may appeal to applicants seeking a specific type of position, such a maintenance technician.
The career page emphasizes the manufacturer’s dedication to employee safety, including published company accolades and articles. There’s an excellent employee testimonial video from a CNC router and programmer, who talks about how her college degree in 3D design is applicable to her current position. But while the page includes compelling content, the overall layout lacks the cohesive design and professional polish you see on the rest of the website.
This is a great example of a manufacturing website career page that really walks the company’s culture and diversity talk. The professionally-produced video features a very diverse group of male and female engineers, operators, designers and company leaders. Of course, given this company’s global presence in automotive technology, it’s not surprising to see a professional-level career page on their manufacturing website.
The content is engaging, yet concise, with clear CTAs to visit additional landing pages to learn more about the company’s culture and their dedication to diversity and inclusion. It also features an intuitive CTA form for job applicants to request more information or quickly search and apply for jobs.
Sulzer is another global manufacturing company with a robust career page, including a fresh, clean design and compelling copy that positions the company as an employer who invests in their people: “Our belief in continuous learning and the opportunities it creates for your future is reflected in action. With Sulzer, You are empowered to make a difference.”
In addition to detailing their core values and behaviors, they place a great deal of emphasis on their sustainability culture, which could be appealing to a younger generation of job applicants looking for a climate-conscious employer. There are clear CTAs for exploring job opportunities and for asking questions about the company.
Given their reputation as a global employer, I was surprised by the simplicity of Boeing’s manufacturing website career page, built within their robust jobs microsite. The prominent CTAs at the top of the page make it fast and easy for applicants to apply to specific manufacturing jobs, including detailed job descriptions.
The rest of the career page invites job seekers to learn more about their culture, including a narrative video that highlights the business advantages of hiring a diverse workforce. They back up this narrative with impressive accolades and statistics, such as: “Veterans comprise 15% of our total workforce and 24% of Boeing Defense, Space & Security and Boeing Global Services (4% higher than industry peers).”
Toyota also has a dedicated microsite for job seekers. But unlike Boeing, they combine all their job categories together on a single landing page, rather than designating a separate manufacturing career microsite. It’s possible the company did this intentionally to indicate that they place equal value for both manufacturing and corporate employees.
The AI-powered features are what make this career page exceptional, including a search engine that allows you to browse jobs that match your skill sets, simply by uploading your resume. There’s also a helpful chatbot that makes it easier for you to search for a specific job or ask a question.
The career site housed in the Pilgrim’s manufacturing website is an example of how you don’t have to be as big as Toyota to have a dedicated jobs microsite. In fact, their microsite appears to have many of the same AI features as the Toyota site, such as the helpful chatbot and the search engine that allows you to upload a resume to see jobs that match your skills and interests.
They use effective storytelling in their professional-quality video and provide detailed benefits related to specific types of jobs that are clearly categorized by hourly, operational or corporate level positions. The site invites visitors to spend time learning about the company, while expediting the process of browsing and applying for jobs.
10. Pam Transport
PAM Transport’s job site is not part of a manufacturing website, but they do transport goods and services for manufacturers, especially the automotive industry. Because there’s an enormous demand for truck drivers in their industry, PAM launched a dedicated driver recruiting website. The site houses a generous amount of blogs, video and other driver-focused content that positions drivers as PAM brand ambassadors.
There’s a clear CTA at the top of the homepage that takes drivers to the jobs listings, where they can easily search by the type of route, driver category and location. Each search pulls easy-to-digest job summaries, including key perks, such as weekly home time or opportunities for drivers who already own their own trucks. Collectively, the site’s content conveys a culture of driver support and respect for the transportation profession.
Is Your Manufacturing Website Career Page Ready to Make the Top Ten List?
As I noted earlier, your company’s brand as an employer can be just as important as the brand you present to potential customers on your manufacturing website, especially if you’re facing workforce challenges. Your career page can help establish your brand while supporting your recruiting efforts.
Video, testimonials, blogs . . . Your career page content should allow your employees to serve as your brand ambassadors. Be sure to include statistics and company accomplishments to help position your company as the better choice for a manufacturing career. Combined with a workforce recruitment strategy, your career page is a great first step to feed your talent pipeline.