About Industrial Marketer

Welcome to Industrial Marketer, the online publication where sales and marketing professionals in the industrial sector can learn about the ways marketing can improve their businesses, and where career marketers can engage with the challenges that are specific to industrial B2B.

While many traditional B2B marketing questions and strategies apply to the industrial sector, the unique business practices and history of marketing (or the lack thereof) in this significant economic area require critical examination. Only by looking at these specifics will industrial marketing truly optimize industrial business.

It is the mission of Industrial Marketer to start conversations in these areas and to provide and sustain a forum where issues in industrial marketing can be discussed, debated, and developed. We publish articles from B2B marketing practitioners from around the world and share the most current and compelling industrial marketing thinking from agencies, blogs, industry associations, and trade publications.

Industrial Marketer began in 2003 as an outgrowth of the educational series “Industrial Marketing at Dawn” organized by industrial marketing agency INDUSTRIAL‘s Founder and CEO James Soto. Today, Industrial Marketer remains affiliated with INDUSTRIAL but functions as its own, independent online publication.

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