Posts Categorized: Web Strategy

7 Signs Your Manufacturing Website Is Out of Date

Something not feel right with your site? Look for these symptoms to diagnose the problem.

Have you given your manufacturing website much thought lately? You should. Gone are the days when simply having a website was the goal for every business owner when it came to an online presence. These days, creating a website for your manufacturing company is only half the battle. Website visitors expect more than that. In… Read more »

10 Simple Steps to Boost Digital Marketing for Manufacturers

What can you do to improve performance and make the case for digital? These simple ideas work.

Looking at the present state of digital marketing for manufacturers, we know many manufacturers are just beginning to realize that digital marketing is at a tipping point where it is no longer optional and must become a bigger part of any marketing plan for a manufacturing company. And we also realize that a manufacturer marketing… Read more »

How to Get the Most Out of Your B2B Website CTAs

Does your website motivate its users to take action? Compel them will these practical guidelines.

Website CTAs are one of the most important marketing tactics. They’re the tool you use to get your website visitors to click through to the web pages your business really cares about — the money pages. Get them right and you can boost your company’s bottom line. Get them wrong and your marketing efforts won’t… Read more »

Industrial Website Development Do’s & Don’t’s

Not every site is perfect. But if you do these things (and avoid the others), you'll be in pretty good shape.

How seriously do you need to take industrial website development? Well, a professional website that focuses on customer solutions is now a cost of doing business for industrial companies. Ideally, your content will be at the intersection of what you want to convey and the questions prospects ask about how to solve their pain points…. Read more »

How to Win at Wholesale E-Commerce

These tips make all the difference when it comes to retaining hard-won wholesale customers.

When you finally land that sale on your wholesale e-commerce site but never see the retailer again, it is quite frustrating. And, when it keeps happening, it greatly impacts your bottom line. This isn’t something any wholesaler wants. What you want is to retain your accounts and continually add new ones. To find and acquire… Read more »

What’s the Difference Between a Domain Name vs. Hosting?

Ever get asked why a site isn't live after a URL was purchased? Here's how to explain what's needed.

In my 10-plus years of developing websites, there has been a lot of confusion — and thus education — about the differences between a domain name vs. hosting. All business owners need to understand this distinction because knowing the difference between a domain name vs. hosting  is crucial for your business. Not knowing could lead to website downtime… Read more »

9 Tips for E-Commerce Marketing Using Onsite Banner Ads

Use these practical tips to mount a successful campaign — and scale your program.

There are many different approaches to product and brand promotion on e-commerce sites. A good e-commerce marketing campaign that can yield substantial visibility for both products and brands that is easy to implement is an onsite banner campaign. An e-commerce marketing campaign of this sort entails placing a digital banner on your website to bring attention… Read more »

How to Handle Web Form Spam

Bots clogging up your lead funnel? Use these tips to filter out bogus inquiries.

So you have a shiny new or shiny old industrial B2B website that is poised for greatness. It is SEO friendly, fast loading, stuffed with great content, and has all the necessary features. Once a certain level of popularity has been reached or publish time has elapsed, the inevitable spam bots will find your site… Read more »