Posts Categorized: Web Strategy

5 Best Practices for Industrial Web Design

Website expectations have changed in the last few years. See how successful sites have adapted.

Much has changed in the industrial web design in the past two-plus years, driven mostly by the massive shift to digital research. So it’s no surprise that industrial buyers have high expectations when they visit your website. They expect to learn how you can help alleviate their pain points, see what your products can do… Read more »

How to Take a Strategic Approach to Industrial Website Design

Not feeling your website? Use these tips to build a strong foundation for the next go-around.

How do you get your industrial website design right and turn your website into a strategic asset? Being a B2B industrial company, you have a ton of competition. There are so many other similar companies, some bigger and some smaller, that offer the same type of products and goods. In short, you need to do… Read more »

B2B Web Design Trends You Can’t Afford to Ignore

Make your website an effective tool for customer engagement by meeting and exceeding expectations.

B2B web designers need to stay current with trends within the industry. Many potential customers can tell if you use old B2B web design trends and may choose another agency to create their website. So, if you don’t do your research into web trends, there’s the chance that your hard work gets overlooked! If you… Read more »

7 Signs Your Manufacturing Website Is Out of Date

Something not feel right with your site? Look for these symptoms to diagnose the problem.

Have you given your manufacturing website much thought lately? You should. Gone are the days when simply having a website was the goal for every business owner when it came to an online presence. These days, creating a website for your manufacturing company is only half the battle. Website visitors expect more than that. In… Read more »

10 Simple Steps to Boost Digital Marketing for Manufacturers

What can you do to improve performance and make the case for digital? These simple ideas work.

Looking at the present state of digital marketing for manufacturers, we know many manufacturers are just beginning to realize that digital marketing is at a tipping point where it is no longer optional and must become a bigger part of any marketing plan for a manufacturing company. And we also realize that manufacturing marketing is… Read more »

How to Get the Most Out of Your B2B Website CTAs

Does your website motivate its users to take action? Compel them will these practical guidelines.

Website CTAs are one of the most important marketing tactics. They’re the tool you use to get your website visitors to click through to the web pages your business really cares about — the money pages. Get them right and you can boost your company’s bottom line. Get them wrong and your marketing efforts won’t… Read more »

Industrial Website Development Do’s & Don’t’s

Not every site is perfect. But if you do these things (and avoid the others), you'll be in pretty good shape.

How seriously do you need to take industrial website development? Well, a professional website that focuses on customer solutions is now a cost of doing business for industrial companies. Ideally, your content will be at the intersection of what you want to convey and the questions prospects ask about how to solve their pain points…. Read more »

How to Win at Wholesale E-Commerce

These tips make all the difference when it comes to retaining hard-won wholesale customers.

When you finally land that sale on your wholesale e-commerce site but never see the retailer again, it is quite frustrating. And, when it keeps happening, it greatly impacts your bottom line. This isn’t something any wholesaler wants. What you want is to retain your accounts and continually add new ones. To find and acquire… Read more »