Posts Categorized: Content Marketing Strategy

5 Easy Things You Can Do for Better Manufacturer Lead Generation

You may do some of these things but do you do them all? Optimize your lead gen with these simple tips.

Manufacturer lead generation is vital to the success of any manufacturing business. With the rise of digital marketing technologies, lead generation can be better targeted, more effective and less expensive than ever before. Consider that the cost of inbound marketing platforms has decreased significantly in recent years and is within reach for even the smallest… Read more »

10 Simple Steps to Boost Digital Marketing for Manufacturers

What can you do to improve performance and make the case for digital? These simple ideas work.

Looking at the present state of digital marketing for manufacturers, we know many manufacturers are just beginning to realize that digital marketing is at a tipping point where it is no longer optional and must become a bigger part of any marketing plan for a manufacturing company. And we also realize that a manufacturer marketing… Read more »

8 Tips For Creating High-Value B2B Content That Will Engage Your Audience

Is your content missing the mark ? Use these tips to improve your connection with your customers.

B2B marketing demands B2B content, which requires a different approach compared to content geared directly towards individuals. The way you create a narrative around your organization has to appeal to businesses you’re selling to, offering creative solutions to problems they’re experiencing, as well as relating directly to the real-world business landscape. High-value content is vital… Read more »

Marketing to Manufacturers Depends on Relationships

So how do you establish rapport digitally — with people you don't even know?

Technology continues to drive innovations, and expectations, in manufacturing. Customers are demanding higher-quality, longer lasting parts, and they want them turned around more quickly and for less money. Better, faster, cheaper. The dynamic is similar in many ways in marketing to manufacturers. Despite the fragmented, impersonal nature of digital marketing, manufacturers must know their buyers… Read more »

Why You Need a Content Marketing Sales Funnel

Make your approach to content marketing — and sales — more effective with this important tool.

According to the Content Marketing Institute, around 58% of B2B marketers use content marketing to generate leads and convert them into paying customers — i.e., they have confidence in the idea of a content marketing sales funnel. However, the Content Marketing Institute also reports that only 43% of successful B2B marketers document their content strategy… Read more »

How to Produce Video Content That People Want to Watch

Stats say video stokes engagement. But how do you make the most of it on each social media channel?

According to Vidyard, manufacturing companies have each produced 131 videos on average, making video content crucial for industrial marketers. If your company has been talking about producing more videos for your website and social media, this post is going to steer you in the right direction. According to Cisco, by the end of 2019, 80%… Read more »

Delivering Content that Connects with Your Audience

Just because you wrote it, doesn't mean they'll read it. Follow these steps to be more relevant.

Content is an important tool to help engineers and industrial professionals make informed, educated decisions at all stages of the buying process. Research indicates that the average buying cycle is 12 weeks long, with the typical engineer involved in four projects per year. This means that purchasers and influencers are continuously conducting research and needs… Read more »

Tools of the Trade: Native Advertising

Online ad program underperforming? Overcome audience apathy with native advertising.

“The greatest danger to our future is apathy.” —Jane Goodall So, what is “Native Advertising?” In the simplest terms, native advertisements are paid placements within a content channel where the ad units mimic the style and tone of the surrounding content. So, if it’s a news outlet, the paid placement will look and read like… Read more »