There’s a general acceptance that using B2B marketing webinars can be a successful strategy for manufacturers to drive lead generation, engage with prospects, and build thought leadership. But many manufacturing marketers can recount stories of time and cost investments that resulted in a tiny audience or how a webinar went off the rails for a… Read more »
Posts Categorized: Content Marketing Strategy
How Manufacturers Can Experiment with AI Marketing
In the past five to 10 years, artificial intelligence (AI) has moved from something primarily talked about on television and science-fiction novels to being a normal part of marketing technology and strategy conversations. However, whether called “machine learning,” “big data deep learning,” or some other terminology, the process of using computers to compute large amounts… Read more »
How Employee Collaboration in Marketing Can Improve Results & Sales
Collaboration, especially collaboration in marketing, is the life force of any workplace. Only through working together can a team achieve its goals. This is why the art of collaboration and teamwork is so important for businesses. The right amount of employee collaboration in marketing can not only help businesses create a more efficient workforce, but… Read more »
5 Steps to Creating a Digital Marketing Strategy for Your Manufacturing Business
Without a digital marketing strategy, you may not be getting the ROI you’re looking for from your marketing efforts. Like any business, manufacturing has quite a few peculiarities that make it unique. However, a business is still a business. It has a product or service that it makes or provides, and their customers that have… Read more »
Successful B2B Writing: 7 Best Practices
B2B writing is an essential skill for any marketer that sells B2B products or services. Unlike B2C writing, B2B writing can be somewhat tricky to master. Nevertheless, there are ways to make your B2B content outshine the competition. Inspired by this recent article from Semrush, here are seven best practices you can follow to achieve… Read more »
5 Ways Marketing Videos Can Help Industrial Businesses Reach Their Target Audiences
Marketing videos is quickly replacing many of the traditional ways that industrials promote their business. In fact, 87% of B2B marketers say video has increased their website traffic. As more and more people are spending more time online, the marketing world is reinventing itself in the digital playing field. The pandemic sped up this reinvention,… Read more »
3 Principles for Creating an Effective B2B Content Strategy
Why is a B2B content strategy necessary? The answer begins with the assertion that B2B marketing is just as important as B2C marketing. That’s because businesses are not self-sustained. Let’s take a clothing business as our example. It needs sheets of cloth as the material for creating outfits and dresses. This cloth is provided by… Read more »
B2B Content Marketing Strategy: Building an Effective Approach
Building a marketing strategy for a B2B company is a long and complex process. Having a B2B content marketing strategy is one of its constituent elements. That is an effective way for a brand to attract the target audience and make it loyal while building a sales funnel. To create an effective B2B content marketing… Read more »