5 Ways Industrial Companies Can Benefit from Marketing with Video

Doubtless you have watched a video related to your profession. Why not make one?

Marketing with video is increasingly important to manufacturers and other industrial companies. Why? Video content is easy to consume and share, and it is incredibly effective because most people, manufacturers included, process visuals faster than text. If the incredible ramp up and conversion to digital marketing in manufacturing has taught us anything, it’s that industrial… Read more »

5 Best Practices for Industrial Web Design

Website expectations have changed in the last few years. See how successful sites have adapted.

Much has changed in the industrial web design in the past two-plus years, driven mostly by the massive shift to digital research. So it’s no surprise that industrial buyers have high expectations when they visit your website. They expect to learn how you can help alleviate their pain points, see what your products can do… Read more »

Are You Engaged in Substantive Marketing?

Your leaders might say they believe in marketing, but is their support more than symbolic?

Despite how much marketing has changed over the years, some long-standing arguments remain relevant today. Such is the case with an article titled “Trappings vs. Substance in Industrial Marketing” by B. Charles Ames, which was first published in July 1970, in which Ames argues that industrial firms have not made the commitment to substantive marketing… Read more »

B2B Content Marketing Strategy: Building an Effective Approach

Want to leverage the benefits of content marketing? Make sure to invest in a strategy.

Building a marketing strategy for a B2B company is a long and complex process. Having a B2B content marketing strategy is one of its constituent elements. That is an effective way for a brand to attract the target audience and make it loyal while building a sales funnel. To create an effective B2B content marketing… Read more »

10 Effective Link Building Tactics for B2B Marketing

Not getting enough authority with search engines? Use these tips to build up your backlink profile.

Building a link profile has become an integral part of any industrial digital marketing strategy. However, finding methods to get backlinks seems incredibly difficult for most businesses, mainly because they don’t follow consistent link building tactics. To help address this issue, below is a list of the most effective link building tactics for B2B companies…. Read more »

Top 10 Low-Cost Marketing Strategies for Startups

New business? Marketing doesn't have to be a big expense if you use these cost-saving tips.

According to Startup Genome, the value of the global startup economy is nearly a whopping 3 trillion dollars. Startups have been booming in recent years, making the field more competitive — and making it increasingly important that marketing strategies for startups are more innovative, defined, and cost-effective.  The right marketing strategies for startups can help… Read more »

3 Keys to a Successful Recruitment Marketing Campaign

Hiring skilled workers has become more difficult than ever. Here's how to stand out.

Your recruitment marketing campaign should be evolving in line with your overall equipment efficiency, supply chain strategies and product development. Recruitment requires a disciplined, data-driven approach. The post-pandemic job prospect wants a say in how decisions are made. But it’s not just about the work. They also want their employer to be vested in the… Read more »