What Marketers Need to Know About Google Analytics 4

In 2023, Google Analytics users will have to transition to GA4. Time to get up to speed.

Google has not made major changes to its analytics platform in 10 years, which means the transition to Google Analytics 4 (GA4) is a big deal. For many marketers, Google’s current version, known as Universal Analytics (UA), is all they know. In fact, you have heard about some of the GA4 changes, and you may… Read more »

The Top 5 Types of Marketing Content for the Awareness Phase

Thinking about generating some awareness for your brand? Here are 5 tactics to be aware of.

Does the “awareness phase” in B2B marketing refer to making a prospect aware of your brand or when the eventual buyer becomes aware that they have a problem to solve and begin researching solutions? We’re going to take the easy way out and declare that the awareness phase of marketing for manufacturers is the intersection… Read more »

Growth Marketing for Logistics Companies

Logistics companies are all about planning and control. But why not go against type and grow with experimentation?

Logistics companies are important parts of the industrial supply chain. They are leading innovators in improving supply chain management, maximizing efficiency, and streamlining business operations. Because of the nature of their offerings, logistics companies often focus on maximizing their operational value but have little time to think about strategies for growth, such as growth marketing…. Read more »

How to Leverage Today’s Manufacturing Trade Shows

Trade shows are back ... but they're different. Are you ready to hit the show floor?

Manufacturing trade shows have a strong legacy in marketing for manufacturers, not only for industry gatherings and personal sales networks but also for showcasing products and innovations. But manufacturing trade shows were losing their effectiveness prior to the pandemic, as sales veterans were  aging out and digitally native employees, from engineers to facility managers and… Read more »

How Digital Marketing Is Changing the Manufacturing Industry

Ever since its inception, the manufacturing industry has always heavily relied on technology to stay relevant. These days, things are no different with every competitive production line leveraging, at least to some extent, technologies like AI, automation, or the Internet of Things. With that in mind, it really comes as a surprise that, in spite… Read more »

The 10 Best Manufacturing Websites

Here are 10 sites we can all learn from and 5 criteria for what makes a site great.

Digitally speaking, your manufacturing website is your best chance to put your company’s best foot forward, one step ahead of the competition. Like trade show booths, manufacturing websites should include strong imagery and messaging to increase traffic and convince your audience to spend time on your site, before they move on to a competitor’s website…. Read more »

5 Ways Industrial Companies Can Benefit from Marketing with Video

Doubtless you have watched a video related to your profession. Why not make one?

Marketing with video is increasingly important to manufacturers and other industrial companies. Why? Video content is easy to consume and share, and it is incredibly effective because most people, manufacturers included, process visuals faster than text. If the incredible ramp up and conversion to digital marketing in manufacturing has taught us anything, it’s that industrial… Read more »