How to Leverage Today’s Manufacturing Trade Shows

Trade shows are back ... but they're different. Are you ready to hit the show floor?

Manufacturing trade shows have a strong legacy in marketing for manufacturers, not only for industry gatherings and personal sales networks but also for showcasing products and innovations. But manufacturing trade shows were losing their effectiveness prior to the pandemic, as sales veterans were  aging out and digitally native employees, from engineers to facility managers and… Read more »

How Digital Marketing Is Changing the Manufacturing Industry

Ever since its inception, the manufacturing industry has always heavily relied on technology to stay relevant. These days, things are no different with every competitive production line leveraging, at least to some extent, technologies like AI, automation, or the Internet of Things. With that in mind, it really comes as a surprise that, in spite… Read more »

The 10 Best Manufacturing Websites

Here are 10 sites we can all learn from and 5 criteria for what makes a site great.

Digitally speaking, your manufacturing website is your best chance to put your company’s best foot forward, one step ahead of the competition. Like trade show booths, manufacturing websites should include strong imagery and messaging to increase traffic and convince your audience to spend time on your site, before they move on to a competitor’s website…. Read more »

5 Ways Industrial Companies Can Benefit from Marketing with Video

Doubtless you have watched a video related to your profession. Why not make one?

Marketing with video is increasingly important to manufacturers and other industrial companies. Why? Video content is easy to consume and share, and it is incredibly effective because most people, manufacturers included, process visuals faster than text. If the incredible ramp up and conversion to digital marketing in manufacturing has taught us anything, it’s that industrial… Read more »

Why SEO for Manufacturing Companies Is So Important

Figuring out how to get your website to play nice with search engines is bigger than just rankings.

When it comes to running a business in the modern world, few things are more important than optimizing and streamlining the way your business interacts with technology. One of the key ways this is achieved is through search engine optimization, or SEO, which will increase sales, draw more traffic and attention to your website, and… Read more »

5 Best Practices for Industrial Web Design

Website expectations have changed in the last few years. See how successful sites have adapted.

Much has changed in the industrial web design in the past two-plus years, driven mostly by the massive shift to digital research. So it’s no surprise that industrial buyers have high expectations when they visit your website. They expect to learn how you can help alleviate their pain points, see what your products can do… Read more »

Are You Engaged in Substantive Marketing?

Your leaders might say they believe in marketing, but is their support more than symbolic?

Despite how much marketing has changed over the years, some long-standing arguments remain relevant today. Such is the case with an article titled “Trappings vs. Substance in Industrial Marketing” by B. Charles Ames, which was first published in July 1970, in which Ames argues that industrial firms have not made the commitment to substantive marketing… Read more »