Although the oft-quoted statistic that 67 percent of the B2B buyer’s journey is conducted digitally is up for debate, there’s no doubt that potential customers are out there, using the Internet to conduct self-directed searches for products and services like yours. The most challenging aspect of selling your products is finding a buyer before they… Read more »
Organic traffic is one of the principal lead-generation approaches for many industries, which means that SEO for manufacturers should be of primary importance. However, most manufacturing firms are still behind the curve when it comes to this invaluable marketing channel. And it is understandable — SEO is a complicated process, especially for a segment that hasn’t… Read more »
SEO, or search engine optimization, is critical for any business that wishes to increase organic website traffic and drive B2B leads. The better visibility of your pages in search results, the more likely you are to attract future and existing customers. This holds particularly true for organic B2B searches where the potential customer is looking… Read more »
Looking at the present state of digital marketing for manufacturers, we know many manufacturers are just beginning to realize that digital marketing is at a tipping point where it is no longer optional and must become a bigger part of any marketing plan for a manufacturing company. And we also realize that a manufacturer marketing… Read more »
Construction company SEO is an essential part of the digital marketing mix for any construction company that seeks to raise awareness for its business and convert leads. SEO works by boosting your website’s ranking with search engines for phrases and words related to your business. This article offers seven significant tips relating to SEO for… Read more »
Everyone in the SEO world knows now that a backlink strategy is crucial. Backlinks are power. And yes, SEO specialists release lists of link building strategies nearly every day. Still, it is hard to define whether a particular backlink recommendation will work for you until you try it. This article does something a little different…. Read more »
Much like the larger world around us, the industrial information ecosystem has become very fragmented. People consume information in all sorts of ways through all sorts of channels. But everyone uses search engines, which represent an opportunity to connect fragmented audiences around a common marketing message. Why Search Engines Matter So Much Right Now Why… Read more »
Google Ads has grown to become the most widely used form of online advertising today, which is what makes Google Ads performance such an important topic for all marketers, including industrial marketers. From dish soap to the oil and gas industry, Google Ads is used in nearly every industry around the world. With this influx… Read more »
