“Rule No. 1: Never lose money. Rule No. 2: Never forget Rule No. 1.” —Warren Buffett With statistics showing that 8% of Internet users account for 85% of display ad clicks and with conflicting reports on the effectiveness of PPC ads, it’s not surprising that many businesses are taking a hard look at their online… Read more »
Why do some sites suffer a Google penalty, or a fall in search rankings? Well, Google’s primary goal is to provide the most useful, relevant content to its users. Since 2000, Google has been tweaking its algorithm to streamline the ranking process to get users the best answer to their queries. It does this by mixing… Read more »
Of all the marketing channels available to your business, pay-per-click advertising (PPC) can easily seem like the most technical and confusing, which is why it really helps to have some good PPC tools at your disposal for managing these sorts of campaigns. Without a good platform operated by staff trained in digital media, PPC can… Read more »
Google is notorious for its reticence about how it determines search quality. They prefer not to reveal too much about how exactly they display results in their search index. Even after leaks of their Search Quality Evaluator Guidelines, they still didn’t let their customers (us) in on their closely guarded secrets. That is, until now…. Read more »
In an earlier post, we explored how e-commerce and online catalog search engine rankings are affected by offsite duplicate content, which is content that is taken from one source and repeated on other domains. This article, in turn, focuses on correcting a content challenge you have more control over — onsite e-commerce duplicate content. Onsite duplicate content… Read more »
Editor’s note: This post was originally published on November 20, 2013 and has been revised and updated for accuracy. A website that can’t be found with a search engine can’t be viewed by a large number of potential users. In the case of an e-commerce website, that means no products viewed and nothing purchased. One… Read more »
You’ve created an online catalog with the intention of being discoverable online. The manufacturers you represent have all provided you with product descriptions and product data. Your content management system was designed for e-commerce. You did everything right, but yet you’re not getting customers. What’s happening? Duplicate content is happening. Duplicate content can wreak havoc on… Read more »
With the growth of mobile searches over the past few years, it has become increasingly important for Google to provide quality search results that are easy to navigate on any mobile device. Earlier this year, Google officially announced it will put more emphasis on a website’s mobile-friendliness as a ranking signal starting today, April 21,… Read more »
