Looking at the present state of digital marketing for manufacturers, we know many manufacturers are just beginning to realize that digital marketing is at a tipping point where it is no longer optional and must become a bigger part of any marketing plan for a manufacturing company. And we also realize that a manufacturer marketing… Read more »

Construction company SEO is an essential part of the digital marketing mix for any construction company that seeks to raise awareness for its business and convert leads. SEO works by boosting your website’s ranking with search engines for phrases and words related to your business. This article offers seven significant tips relating to SEO for… Read more »

Everyone in the SEO world knows now that a backlink strategy is crucial. Backlinks are power. And yes, SEO specialists release lists of link building strategies nearly every day. Still, it is hard to define whether a particular backlink recommendation will work for you until you try it. This article does something a little different…. Read more »

Much like the larger world around us, the industrial information ecosystem has become very fragmented. People consume information in all sorts of ways through all sorts of channels. But everyone uses search engines, which represent an opportunity to connect fragmented audiences around a common marketing message. Why Search Engines Matter So Much Right Now Why… Read more »

Google Ads has grown to become the most widely used form of online advertising today, which is what makes Google Ads performance such an important topic for all marketers, including industrial marketers. From dish soap to the oil and gas industry, Google Ads is used in nearly every industry around the world. With this influx… Read more »

“Rule No. 1: Never lose money. Rule No. 2: Never forget Rule No. 1.” —Warren Buffett With statistics showing that 8% of Internet users account for 85% of display ad clicks and with conflicting reports on the effectiveness of PPC ads, it’s not surprising that many businesses are taking a hard look at their online… Read more »

Why do some sites suffer a Google penalty, or a fall in search rankings? Well, Google’s primary goal is to provide the most useful, relevant content to its users. Since 2000, Google has been tweaking its algorithm to streamline the ranking process to get users the best answer to their queries. It does this by mixing… Read more »

Of all the marketing channels available to your business, pay-per-click advertising (PPC) can easily seem like the most technical and confusing, which is why it really helps to have some good PPC tools at your disposal for managing these sorts of campaigns. Without a good platform operated by staff trained in digital media, PPC can… Read more »