Construction companies are always looking for new lead generation strategies and a lead magnet, a form of content marketing, is a proven tactic for generating leads. However, there can be quite a degree of trial and error involved with creating lead magnets if companies don’t know what they should offer as their gift to incentivize… Read more »
B2B lead scoring models are primarily based on two types of attributes — explicit and implicit. Each can play a key role in industrial marketing and the successful handoff of leads from marketing to the sales team. Explicit B2B lead scoring is based on demographics and firmographics, such as job titles, industry, company size and… Read more »
Is Twitter good for B2B marketing? To start, Twitter has over 180 million active users. And among these people are some of the most authoritative decision-makers in today’s business world. So having a Twitter account gives B2B companies an excellent avenue to connect with their professional target audience. This immediate networking platform can produce quality… Read more »
Is account based marketing a way out of how uncomfortable lead generation has become? Let’s face it: We all know when we are being marked as a lead. It starts with a scenario where we are asked to provide our name, email, and perhaps another piece of information in order to read a white paper,… Read more »
SEO, or search engine optimization, is critical for any business that wishes to increase organic website traffic and drive B2B leads. The better visibility of your pages in search results, the more likely you are to attract future and existing customers. This holds particularly true for organic B2B searches where the potential customer is looking… Read more »
One way to think of content marketing is equipping your prospects with the right information about your products during the right time in their buying journey. You can think of sales collateral in a parallel universe — equipping your sales team with sales content and materials they can use to enrich a prospect’s experience with your… Read more »
The growing segmentation of digital media consumption makes it more important for manufacturers to be able to define marketing metrics that matter by cross-tracking data points in order to gain actionable insights into their marketing initiatives. Data can be overwhelming, and marketing technology is collecting more data than ever. In the latest episode of the… Read more »
Manufacturing is a competitive industry. There are more than 500,000 manufacturing businesses in the U.S. alone, which means an ocean of potential competitors. As it becomes increasingly challenging to stand out, marketing for manufacturers has become essential. Online advertising provides plenty of opportunities to distinguish yourself from competitors, as its lower cost of marketing enables… Read more »
