Posts Categorized: Strategy

Why You Need a Content Marketing Sales Funnel

Make your approach to content marketing — and sales — more effective with this important tool.

According to the Content Marketing Institute, around 58% of B2B marketers use content marketing to generate leads and convert them into paying customers — i.e., they have confidence in the idea of a content marketing sales funnel. However, the Content Marketing Institute also reports that only 43% of successful B2B marketers document their content strategy… Read more »

It’s Not Too Late to SAVE Your Industrial Marketing

Tired of talking about products and services? So are your customers. It's time to be the solution.

Companies with an engineering or technology focus still find it difficult to move beyond thinking in terms of “technologically superior” products and services to take a customer-centric perspective instead.

Busting Common Manufacturer Marketing Myths

As manufacturers take their marketing digital, misconceptions abound. Time to set them right.

According to a recent survey of over 150 manufacturers by IndustrialSage, the majority of manufacturer marketing dollars are spent on trade shows, in spite of a recent drop in trade show leads by over 50 percent. But while trade shows and word-of-mouth are still highly regarded by manufacturers for marketing their capabilities and services, it… Read more »

How to Produce Video Content That People Want to Watch

Stats say video stokes engagement. But how do you make the most of it on each social media channel?

According to Vidyard, manufacturing companies have each produced 131 videos on average, making video content crucial for industrial marketers. If your company has been talking about producing more videos for your website and social media, this post is going to steer you in the right direction. According to Cisco, by the end of 2019, 80%… Read more »

Does Your Manufacturing Company Look as Cutting Edge as It Is?

Take a look at your brand. If your company appears decades old, you're missing out on new biz.

“You’ve got to stay right on the leading edge in order to be a competitive production shop,” shared Barclay A. Townsend, president of Townsend Machine, Inc., when we asked how important it is for a manufacturing company to look up to date. I recently interviewed several manufacturing companies on this topic and all agreed that… Read more »

Social Media Use in the Industrial Sector

It doesn't generate the most leads but it's all pervasive. Keep it in your mix for these reasons.

Social media use reached an all-time high in 2018 according to Hootsuite™, with 3.48 billion people logging into social networks last year, up 366 million over last year. So with almost half of the world’s population spending over two hours surfing social channels every day, how many industrials are joining the mix? And most importantly,… Read more »

Stop Making These Email Marketing Mistakes

Email marketing isn't performing as well as you'd like? Try these tips to up your email game.

Industrial brands agree: There’s a lot that an effective email marketing campaign can accomplish. Nearly 90% of B2B marketers use email marketing to generate new leads and more than a quarter say email marketing has the largest impact on their revenue. When done right, email marketing can help take your business to the next level…. Read more »

How to Increase B2B Brand Awareness

Are you the Formica, Kleenex, or PowerPoint of your market? If not, it's time to correct that.

Brand awareness is one of the most important aspects of running your business and B2B brand awareness can be a real challenge, especially when you consider that most of the existing literature about branding focuses on B2C marketing. Here’s what you need to know to take your industrial business’s brand to the next level. How… Read more »