Posts Categorized: Strategy

Demystifying Sales Enablement for Industrials

You don't have to be a salesperson to support the sales process. Here's how everyone can contribute.

The cliche about how “everyone in our company is in sales” is not accurate, but in many ways just about everyone in your industrial company can help with sales enablement. Effective sales enablement does more than align the marketing and sales teams. It ensures that a cohesive, persuasive message is presented to industrial buyers at… Read more »

How Manufacturing SaaS Providers Can Engage Customers

There's always room to improve your customers' experience. Try these tips to increase their satisfaction.

Manufacturing SaaS products are becoming more and more popular as manufacturers develop their Industry 4.0 strategies and become more integrated, data-driven organizations. In the front of the house, there is an accelerated adoption of more “traditional” SaaS products, such as CRMs, to help manage sales and accounting functions. But manufacturing SaaS products are also taking… Read more »

The ROI of Industrial Marketing

Faced with long buying cycles that make ROI difficult to track? Start with these suggestions.

The ROI of industrial marketing begins with understanding the difference between data and analytics. It’s great that your company collected 50 leads in the past month, but are they good leads? Where did they come from? The next month, when you have 35 leads, is that a bad thing? The essentials for determining your ROI… Read more »

How to Get the Most Out of Your B2B Website CTAs

Does your website motivate its users to take action? Compel them will these practical guidelines.

Website CTAs are one of the most important marketing tactics. They’re the tool you use to get your website visitors to click through to the web pages your business really cares about — the money pages. Get them right and you can boost your company’s bottom line. Get them wrong and your marketing efforts won’t… Read more »

Industrial Website Development Do’s & Don’t’s

Not every site is perfect. But if you do these things (and avoid the others), you'll be in pretty good shape.

How seriously do you need to take industrial website development? Well, a professional website that focuses on customer solutions is now a cost of doing business for industrial companies. Ideally, your content will be at the intersection of what you want to convey and the questions prospects ask about how to solve their pain points…. Read more »

Industrial Branding Begins with Consistency

Consistency is important on the shop floor. Shouldn't that carry over to your company image?

The industrial sector is unique in so many ways, and one of them is branding. It’s always been difficult for manufacturers, distributors and logistics companies to communicate what they do through their name and branding. That’s why we chose to focus the latest episode of the Industrial Marketer podcast around the idea of industrial branding…. Read more »

5 Actionable Tips to Improve Your Google Ads Performance

Don't settle for good enough. Use these intuitive suggestions to reach unicorn status.

Google Ads has grown to become the most widely used form of online advertising today, which is what makes Google Ads performance such an important topic for all marketers, including industrial marketers. From dish soap to the oil and gas industry, Google Ads is used in nearly every industry around the world. With this influx… Read more »

Marketing to Manufacturers Depends on Relationships

So how do you establish rapport digitally — with people you don't even know?

Technology continues to drive innovations, and expectations, in manufacturing. Customers are demanding higher-quality, longer lasting parts, and they want them turned around more quickly and for less money. Better, faster, cheaper. The dynamic is similar in many ways in marketing to manufacturers. Despite the fragmented, impersonal nature of digital marketing, manufacturers must know their buyers… Read more »