Posts Categorized: Strategy

3 Keys to a Successful Recruitment Marketing Campaign

Hiring skilled workers has become more difficult than ever. Here's how to stand out.

Your recruitment marketing campaign should be evolving in line with your overall equipment efficiency, supply chain strategies and product development. Recruitment requires a disciplined, data-driven approach. The post-pandemic job prospect wants a say in how decisions are made. But it’s not just about the work. They also want their employer to be vested in the… Read more »

Why Your Industrial Business Might Need a Local Marketing Strategy

Do you have a geographic footprint you're looking to expand? A local approach can fuel growth.

Local marketing is increasingly becoming a superb way to connect with customers in your local area while promoting your business. It helps small businesses attract new customers and effectively impact business sales. Local marketing strategies might be a little different from the techniques and methods of general marketing, but the results are very effective when… Read more »

What Is B2B Search Intent Marketing?

Intercepting search isn't enough. Make sure you deliver content that meets the user's need.

Although the oft-quoted statistic that 67 percent of the B2B buyer’s journey is conducted digitally is up for debate, there’s no doubt that potential customers are out there, using the Internet to conduct self-directed searches for products and services like yours. The most challenging aspect of selling your products is finding a buyer before they… Read more »

How to Approach SEO for Manufacturers

Is your manufacturing website ranking for relevant keywords? Use these tips to refine your approach.

Organic traffic is one of the principal lead-generation approaches for many industries, which means that SEO for manufacturers should be of primary importance. However, most manufacturing firms are still behind the curve when it comes to this invaluable marketing channel. And it is understandable — SEO is a complicated process, especially for a segment that hasn’t… Read more »

10 Things to Consider in Your Consideration Phase

This stage of the industrial buying journey is critical. Use these tips to get it right.

The industrial buying journey has changed significantly in recent years, shaking up the buyer’s awareness stage, the consideration phase, and the decision-making process. The pandemic was a black swan event that accelerated the evolution from trade shows and personal sales networks to a digital-based approach that involves buying committees and an elongated, non-linear process. Consider… Read more »

Business Longevity and Industrial Marketing

How do your marketing efforts intersect with other core business functions? Time to think about it.

Every industrial marketing firm or department has to balance its marketing efforts with other business longevity considerations. Marketing is critical to success, but only when coordinated with other elements of business management to produce ideal results. The role of industrial marketing is vital when it comes to producing stronger market value and business alignment. That’s… Read more »

Industrial Buying and the Rise of Buying Committees

Multiple people are behind every B2B buying decision. Your marketing should consider all of their needs.

The industrial buying journey has never been easy to manage, given the challenges in closing the hefty deals needed to invest in manufacturing, packaging and distribution equipment — or the complexities and interdependencies of a supply chain, upstream or downstream. But in the good old days of trade shows and personal networks, the industrial buying journey… Read more »

5 Best Tools for Writing Engaging Social Media Content

Social media content is increasingly important for brands. So why not make it right? These tools help.

The role of social media in digital marketing has been growing rapidly over the past decade, which makes engaging social media content increasingly important. When the pandemic came, it accelerated the impact of social platforms even more. Essentially, these channels have become the primary medium for brands and their customers to communicate with each other…. Read more »