Posts Categorized: Strategy

Building Your Brand With B2B Video Marketing: The Complete Strategy

Don't start making videos just because. Here's how to take a strategic approach that will drive results.

B2B video marketing has so much potential because video marketing is so ubiquitous at this point. According to Hubspot, video marketing accounts for over 86% of internet marketing. This shows astronomical growth from the 63% it absorbed in 2016! In addition, WyzOwl’s State of Marketing Study for 2021 reported the pandemic has significantly impacted the… Read more »

5 Easy Things You Can Do for Better Manufacturer Lead Generation

You may do some of these things but do you do them all? Optimize your lead gen with these simple tips.

Manufacturer lead generation is vital to the success of any manufacturing business. With the rise of digital marketing technologies, lead generation can be better targeted, more effective and less expensive than ever before. Consider that the cost of inbound marketing platforms has decreased significantly in recent years and is within reach for even the smallest… Read more »

How the B2B Buying Process Works

Understand the main stages and the key factors that influence B2B decision making

The B2B buying process usually involves multiple stages over long time periods. In fact, there are purchases that can take a year or more. Unlike B2C buying, business-to-business buying isn’t generally a single-person process. A team of people analyze the potential purchase, and in some cases, a top-level person will be the one to call… Read more »

10 Simple Steps to Boost Digital Marketing for Manufacturers

What can you do to improve performance and make the case for digital? These simple ideas work.

Looking at the present state of digital marketing for manufacturers, we know many manufacturers are just beginning to realize that digital marketing is at a tipping point where it is no longer optional and must become a bigger part of any marketing plan for a manufacturing company. And we also realize that a manufacturer marketing… Read more »

7 Tips for Construction Company SEO

Your website should be consciously engineered to rank with search engines. Use these tips to move up in SERPs.

Construction company SEO is an essential part of the digital marketing mix for any construction company that seeks to raise awareness for its business and convert leads. SEO works by boosting your website’s ranking with search engines for phrases and words related to your business. This article offers seven significant tips relating to SEO for… Read more »

Rethinking Success for Industrial Social Media

Social media isn't just another channel for lead generation. Done right, it can be so much more.

There is no doubt: Social media has altered the way we live our lives, from how we get news to how we interact with others. It’s ubiquitous and extremely powerful. And when used correctly, it can be an effective tool for increasing industrial branding, building trust, connecting with customers, and perhaps even some lead generation…. Read more »

Top 5 Email Best Practices for Manufacturing Marketing

Email remains a top B2B marketing channel. Make sure it's in your mix. And make sure to do it right!

Trends come and go quickly in marketing, but one truism holds: Email is king in B2B marketing. No other tactic comes close to combining the power of distribution, engagement and prospect information gathering. That’s why it’s important to have a handle on email best practices when it comes to manufacturing marketing. Before we dive in,… Read more »

How to Improve Your Industrial Distribution Network with a Strong Marketing Strategy

Don't treat distribution as an alternative to marketing. Together, they can really pack a punch.

Despite the impact of COVID-19 on the global economy, the industrial distribution industry ended on a positive note in 2020. According to a recent survey by Industrial Distribution, 53% of survey respondents said that the number of product categories they carry has expanded within the last year. For a modern industry hardware supplier, the distribution… Read more »