Not quite ready to invest in video? Here are some compelling reasons why it's time.
Marketing videos is quickly replacing many of the traditional ways that industrials promote their business. In fact, 87% of B2B marketers say video has increased their website traffic. As more and more people are spending more time online, the marketing world is reinventing itself in the digital playing field. The pandemic sped up this reinvention,… Read more »
Doubtless you have watched a video related to your profession. Why not make one?
Marketing with video is increasingly important to manufacturers and other industrial companies. Why? Video content is easy to consume and share, and it is incredibly effective because most people, manufacturers included, process visuals faster than text. If the incredible ramp up and conversion to digital marketing in manufacturing has taught us anything, it’s that industrial… Read more »
Make your website an effective tool for customer engagement by meeting and exceeding expectations.
B2B web designers need to stay current with trends within the industry. Many potential customers can tell if you use old B2B web design trends and may choose another agency to create their website. So, if you don’t do your research into web trends, there’s the chance that your hard work gets overlooked! If you… Read more »
Customers often encounter a business through photographs. Why not make a good impression?
One day last week, I was starving and trying to find a place to eat. I stepped into a local diner I’d never been in before and looked over their laminated menu populated with blurred, unappetizing photos of their entrees, most likely shot by the owner on his iPhone. It felt lazy, uninspired, and careless. Next… Read more »
These companies all have marks that follow the six guidelines that make a logo great.
Industrial logos are all around us. Every day, these logos impact us somehow, whether it’s when we drive down a busy street and are surrounded by company and business identities or when we surf the Internet, viewing various industrial websites or advertisements. By definition, a logo is a symbol or other design adopted by an organization… Read more »
The homepage carousel is dead. Here's why, plus a few more tips for updating your homepage.
Homepage design is important because your homepage is the front door to your website, the welcome mat, the first impression. Well, not entirely. Not anymore. In today’s content-heavy, search-laden web, websites are rarely experienced in a linear manner. Users might land on your site through an article link, a social post, or a specific search… Read more »
Industrial spaces often play key roles in unsettling films. Here are a few of our favorites.
Whether it be a remote cabin in the woods, a research facility in Antarctica, ghost towns, cornfields, or cemeteries, film settings are as important as their characters for they have the capacity to convey feelings of dread and tension or to server as the basis for creating places never before imagined. Industrial locations have been favorite choices for… Read more »
Some of today's hippest real estate is industrial. Let's take a moment to acknowledge its history.
Stemming from efficiency and safety, industrial architecture has always been functional, only recently becoming iconic. Once forgotten or abandoned, factories and warehouse are now finding new life as industrial spaces have become in-demand locations for modern dwellings and events. But as popular as “industrial chic” may be today, this trend began years ago. Today, the… Read more »
