B2B Web Design Trends You Can’t Afford to Ignore

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B2B Web Design Trends

B2B web designers need to stay current with trends within the industry. Many potential customers can tell if you use old B2B web design trends and may choose another agency to create their website. So, if you don’t do your research into web trends, there’s the chance that your hard work gets overlooked!

If you want the newest information on what’s happening in the digital world, make sure to stick around! Everything you need to know to make your web design firm stand out is right here.

1. More Animation and Interactivity

Interactive websites are essential for attracting potential customers. One of the best ways to achieve interactivity is through animation. Many web designers incorporate pieces of animation here and there. You can, too — the animation doesn’t need to be complex!

One of the most popular web styles right now is parallax animation or scrolling. This technique has background images move slower than the ones in the foreground while you scroll through a page. This process creates the illusion of depth on the screen.

Adding interactivity to your pages also shows customers what you’re capable of! They’re sure to ask about how you could incorporate animation on their sites. Having plenty of interactivity examples in your portfolio will give your customers more confidence in your B2B web design agency.

2. Prioritized Mobile Design

In the web design industry, the practice of creating a mobile version of your site first before moving on to the desktop version is now the new standard. That way, you know for sure that your site is mobile-friendly. Customers understand that most people use phones to browse their websites, so they want to know you can make a good one for them!

Photo by Nathana Rebouças on Unsplash

Web designers should always make sure their sites look great on mobile screens since most traffic comes from those users. In 2020, 68.1% of all website traffic came from mobile devices, which is up from 2019. Of course, you don’t want to neglect your desktop site!

When designing mobile sites, you also want to ensure the site is fast. Your users should find what they need right away, then be able to interact with it immediately. You can add graphics and interactive objects, but conciseness will greatly benefit your B2B mobile website.

3. Enhanced Customer Experiences

Lately, there’s been a higher focus on enhancing customers’ experience. You want to provide a website layout that makes everything easy to find while appearing organized. You don’t want your visitors to think about navigating the site — it should just feel natural.

To achieve this, you should stick with familiar layouts and focus on streamlining your content. You don’t want to use a format that takes a lot of thought to navigate through. Potential customers should have an easy time finding what they need. If it takes too long, they may give up.

Focusing on your customer’s needs will help you immensely. If they feel frustrated trying to locate important information on your site, they won’t choose you. Industrial websites should show off your capabilities in the right way, so make sure you put a lot of craft into yours.

While building your site, you can ask a friend to scroll through a completed page. Watch where they try to navigate and what they want to click on. Overall, it’s important that they can find your contact information and product or service information, and that all images load properly.

Pro Tip: Use a Grid System

Photo by Hal Gatewood on Unsplash

When planning out your site, make sure that you use a grid layout. This method helps designers keep everything organized, so all B2B web design agencies should be familiar with it. There are also several different layouts you can choose from when using a grid. That way, your site still looks unique!

4. More Accessibility

Increasingly, it’s also essential that you consider inclusivity with your designs. That means your site should work for everyone, regardless of their hardware, Internet speed, disabilities, and other factors.

There are a few easy steps that you can take to make your site more accessible to everyone:

  • Provide transcripts and subtitles for videos or podcasts
  • Use plenty of organized headings with a heading list for navigation
  • Use the right alt text for images
  • Use descriptive names for all links (don’t use “Click here”)
  • Make sure all pages are fast and responsive

It’s always essential that your website can reach everyone! By focusing on accessibility, you will allow more users to explore your online presence without dealing with unnecessary frustrations.

5. Subtle Gradients

Adding more subtle gradients to your color scheme makes them appear more lifelike — which is another current web design trend. You want the colors to have depth, so they look like you can touch them. This element often appears on pages with plenty of products or other marketing photos since it helps enhance the realism.

You want these gradients to appear well-blended and natural, almost as though someone painted them on the screen. You can also use some subtle shadows to make the colors look like they have more depth.

Overall, this trend stems from designers leaning toward realism with their websites. You can develop your styles around this concept and add stunning colors to your pages. If a customer uses a lot of product photos on their site, you can suggest this option to them.

6. Minimalist Images

Many designers also tend to use minimalist images on their websites. This style uses simplicity but still leaves an impact on the viewer. Often, the image consists of a single object falling into a grid structure. Minimalism is also great for providing potential customers with an easy-to-navigate page.

Keeping up with B2B Web Design Trends

B2B web design changes constantly. You’ll want to take a few steps to ensure you can keep up! We recommend that you follow blogs and other sites that offer information on the latest trends. You also should build a network of web designers and talk with them often.

The importance of B2B web design for businesses today cannot be understated. As long as your website looks good, is easy to navigate, and is accessible to everyone, you’ll be sure to generate interest — and business.


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