Posts Categorized: Culture

3 Keys to a Successful Recruitment Marketing Campaign

Hiring skilled workers has become more difficult than ever. Here's how to stand out.

Your recruitment marketing campaign should be evolving in line with your overall equipment efficiency, supply chain strategies and product development. Recruitment requires a disciplined, data-driven approach. The post-pandemic job prospect wants a say in how decisions are made. But it’s not just about the work. They also want their employer to be vested in the… Read more »

10 B2B Marketing Trends to Watch in 2022

B2B marketing has evolved in leaps and bounds with new B2B marketing trends appearing almost daily. Creative social media marketing, inventive content marketing, and influencer marketing are just a few of the trends the B2B marketing industry has experienced of late. As an industrial marketer, it’s important to keep up with the latest B2B marketing… Read more »

Business Longevity and Industrial Marketing

How do your marketing efforts intersect with other core business functions? Time to think about it.

Every industrial marketing firm or department has to balance its marketing efforts with other business longevity considerations. Marketing is critical to success, but only when coordinated with other elements of business management to produce ideal results. The role of industrial marketing is vital when it comes to producing stronger market value and business alignment. That’s… Read more »

Industrial Buying and the Rise of Buying Committees

Multiple people are behind every B2B buying decision. Your marketing should consider all of their needs.

The industrial buying journey has never been easy to manage, given the challenges in closing the hefty deals needed to invest in manufacturing, packaging and distribution equipment — or the complexities and interdependencies of a supply chain, upstream or downstream. But in the good old days of trade shows and personal networks, the industrial buying journey… Read more »

5 Digital Marketing Tips for Independent Contractors Who Work for Manufacturers

To succeed, you need to up your game. Here are a few practical suggestions to improve your profile.

Independent contractors who work for manufacturing companies used to depend on attending trade shows and networking events. There is an easier way to take your business to the next level, though. Digital marketing is the key to connecting with more potential customers and clients than ever before while generating additional leads and brand awareness along… Read more »

B2B Web Design Trends You Can’t Afford to Ignore

Make your website an effective tool for customer engagement by meeting and exceeding expectations.

B2B web designers need to stay current with trends within the industry. Many potential customers can tell if you use old B2B web design trends and may choose another agency to create their website. So, if you don’t do your research into web trends, there’s the chance that your hard work gets overlooked! If you… Read more »

10 Logo Design Mistakes You Must Avoid

A logo encapsulates your company and delivers a first impression. Don't succumb to these pitfalls.

An excellent logo design can be the wind beneath your brand’s wings. If done right, logos have the ability to become iconic symbols in the culture. Mix a memorable design with a strong product and you have yourself a legendary combination in the likes of Coca-Cola or Nike. A specific design can act more than… Read more »

Marketing Your Industrial Business as Sustainable — Honesty or Greenwashing?

Trying to develop a sustainability message? Don't get caught in the pitfall of greenwashing.

How do you take an approach to marketing your industrial company that reflects an authentic commitment to sustainability vs. inauthentic greenwashing? As the debate about climate change heats up, the pressure is on to answer this question. The climate crisis has gained more public exposure this year than ever before. The recent Climate Change Conference… Read more »