Author: Nels Jensen




Author Posts

Wisdom of the “Industri” from Industrial Marketer

Here's a special take on the gifts of the magi — a few gems from the "industri"

We’ve all heard of the biblical Magi — three wise men bearing gifts. But you may not have heard of the Industri — two podcasters who come with gifts for industrial marketers. OK, it’s a stretch. But we’re willing to suspend our keyword discipline and be outrageously liberal with the definition of gifts in order to… Read more »

Social Media Advertising for Manufacturers

Hyper-focused targeting and near-instant results. What's not to like here?

Imagine if you could put up an advertisement on a billboard and, within a day, know if people driving by liked the ad and were interested in its message. That would be some rich data, wouldn’t it? The fact, is you can do something like that via social media advertising.  Since we focus on manufacturing… Read more »

What Marketers Need to Know About Google Analytics 4

In 2023, Google Analytics users will have to transition to GA4. Time to get up to speed.

Google has not made major changes to its analytics platform in 10 years, which means the transition to Google Analytics 4 (GA4) is a big deal. For many marketers, Google’s current version, known as Universal Analytics (UA), is all they know. In fact, you have heard about some of the GA4 changes, and you may… Read more »

The Top 5 Types of Marketing Content for the Awareness Phase

Thinking about generating some awareness for your brand? Here are 5 tactics to be aware of.

Does the “awareness phase” in B2B marketing refer to making a prospect aware of your brand or when the eventual buyer becomes aware that they have a problem to solve and begin researching solutions? We’re going to take the easy way out and declare that the awareness phase of marketing for manufacturers is the intersection… Read more »

How to Leverage Today’s Manufacturing Trade Shows

Trade shows are back ... but they're different. Are you ready to hit the show floor?

Manufacturing trade shows have a strong legacy in marketing for manufacturers, not only for industry gatherings and personal sales networks but also for showcasing products and innovations. But manufacturing trade shows were losing their effectiveness prior to the pandemic, as sales veterans were  aging out and digitally native employees, from engineers to facility managers and… Read more »

5 Ways Industrial Companies Can Benefit from Marketing with Video

Doubtless you have watched a video related to your profession. Why not make one?

Marketing with video is increasingly important to manufacturers and other industrial companies. Why? Video content is easy to consume and share, and it is incredibly effective because most people, manufacturers included, process visuals faster than text. If the incredible ramp up and conversion to digital marketing in manufacturing has taught us anything, it’s that industrial… Read more »

5 Best Practices for Industrial Web Design

Website expectations have changed in the last few years. See how successful sites have adapted.

Much has changed in the industrial web design in the past two-plus years, driven mostly by the massive shift to digital research. So it’s no surprise that industrial buyers have high expectations when they visit your website. They expect to learn how you can help alleviate their pain points, see what your products can do… Read more »

3 Keys to a Successful Recruitment Marketing Campaign

Hiring skilled workers has become more difficult than ever. Here's how to stand out.

Your recruitment marketing campaign should be evolving in line with your overall equipment efficiency, supply chain strategies and product development. Recruitment requires a disciplined, data-driven approach. The post-pandemic job prospect wants a say in how decisions are made. But it’s not just about the work. They also want their employer to be vested in the… Read more »