Author: Nels Jensen




Author Posts

5 Easy Things You Can Do for Better Manufacturer Lead Generation

You may do some of these things but do you do them all? Optimize your lead gen with these simple tips.

Manufacturer lead generation is vital to the success of any manufacturing business. With the rise of digital marketing technologies, lead generation can be better targeted, more effective and less expensive than ever before. Consider that the cost of inbound marketing platforms has decreased significantly in recent years and is within reach for even the smallest… Read more »

10 Simple Steps to Boost Digital Marketing for Manufacturers

What can you do to improve performance and make the case for digital? These simple ideas work.

Looking at the present state of digital marketing for manufacturers, we know many manufacturers are just beginning to realize that digital marketing is at a tipping point where it is no longer optional and must become a bigger part of any marketing plan for a manufacturing company. And we also realize that a manufacturer marketing… Read more »

Top 5 Email Best Practices for Manufacturing Marketing

Email remains a top B2B marketing channel. Make sure it's in your mix. And make sure to do it right!

Trends come and go quickly in marketing, but one truism holds: Email is king in B2B marketing. No other tactic comes close to combining the power of distribution, engagement and prospect information gathering. That’s why it’s important to have a handle on email best practices when it comes to manufacturing marketing. Before we dive in,… Read more »

Social Media for Manufacturers Is No Longer Optional

The received wisdom that social media doesn't matter so much for manufacturers isn't so wise anymore.

Social media for manufacturers presents quite the dilemma. Many manufacturers are resource constrained and are not likely to close a big industrial deal through social channels, and being active on social media is a commitment that requires time that could be directed elsewhere. But having a consistent social media presence can be an important piece… Read more »

Taking a Holistic Approach to Search Engines

Do your organic and paid search efforts complement one another? They should. Here's how.

Much like the larger world around us, the industrial information ecosystem has become very fragmented. People consume information in all sorts of ways through all sorts of channels. But everyone uses search engines, which represent an opportunity to connect fragmented audiences around a common marketing message. Why Search Engines Matter So Much Right Now Why… Read more »

Why Manufacturers Should Do a Competitive Analysis

What can you learn from the competition? Here are some questions to ask and some tools to use.

Many small and medium manufacturers struggle with committing time to work “on” the business, whether it’s for market research, sales enablement, scouting for opportunities with product enhancements or supply chain management. A competitive analysis can be a great opportunity to focus the company on a key aspect of the business. In many ways, it is… Read more »

Why Manufacturers Need to Know a Thing or Two About CRMs

Gone are the days when sales could be left to tribal knowledge. It's time to put a system in place.

The transfer of tribal knowledge has been a dilemma for years for manufacturers. The context usually is around the difficulty in finding, hiring, training and retaining replacements for key machine operators who are aging out. The skilled worker shortage still exists, though in many cases it is for new skill sets as Industry 4.0 demands… Read more »

Demystifying Sales Enablement for Industrials

You don't have to be a salesperson to support the sales process. Here's how everyone can contribute.

The cliche about how “everyone in our company is in sales” is not accurate, but in many ways just about everyone in your industrial company can help with sales enablement. Effective sales enablement does more than align the marketing and sales teams. It ensures that a cohesive, persuasive message is presented to industrial buyers at… Read more »