Posts Categorized: Culture

5 Digital Marketing Tips for Independent Contractors Who Work for Manufacturers

To succeed, you need to up your game. Here are a few practical suggestions to improve your profile.

Independent contractors who work for manufacturing companies used to depend on attending trade shows and networking events. There is an easier way to take your business to the next level, though. Digital marketing is the key to connecting with more potential customers and clients than ever before while generating additional leads and brand awareness along… Read more »

B2B Web Design Trends You Can’t Afford to Ignore

Make your website an effective tool for customer engagement by meeting and exceeding expectations.

B2B web designers need to stay current with trends within the industry. Many potential customers can tell if you use old B2B web design trends and may choose another agency to create their website. So, if you don’t do your research into web trends, there’s the chance that your hard work gets overlooked! If you… Read more »

10 Logo Design Mistakes You Must Avoid

A logo encapsulates your company and delivers a first impression. Don't succumb to these pitfalls.

An excellent logo design can be the wind beneath your brand’s wings. If done right, logos have the ability to become iconic symbols in the culture. Mix a memorable design with a strong product and you have yourself a legendary combination in the likes of Coca-Cola or Nike. A specific design can act more than… Read more »

Marketing Your Industrial Business as Sustainable — Honesty or Greenwashing?

Trying to develop a sustainability message? Don't get caught in the pitfall of greenwashing.

How do you take an approach to marketing your industrial company that reflects an authentic commitment to sustainability vs. inauthentic greenwashing? As the debate about climate change heats up, the pressure is on to answer this question. The climate crisis has gained more public exposure this year than ever before. The recent Climate Change Conference… Read more »

An Industrial Marketing Feast of Inspiration

Times are a changing. Take a moment to pause and reflect on what's new and positive.

The past two years have tested the resolve of the industrial sector with disruptions we could never have imagined. It feels like the global pandemic arrived and someone hit the hyper-speed button on the pace of change.  So as we approach the holiday season, Industrial Marketer podcast co-hosts Joey Strawn and Nels Jensen take a… Read more »

4 Ways to Make B2B Customer Service Better

Customers may come to you for your solutions. But customer service will keep them coming back.

Great customer service is important whether you’re running a B2C or a B2B company. However, just like there is a difference between industrial marketing and consumer marketing, how you deliver customer service significantly varies when you are talking about B2B customer service vs. B2C customer service. B2C companies offer products and services directly to consumers,… Read more »

The Power of Ethical Marketing for Manufacturers

Buyers care about environmental and social issues. Meet them on this level with ethical marketing.

Manufacturing is a competitive industry. There are more than 500,000 manufacturing businesses in the U.S. alone, which means an ocean of potential competitors. As it becomes increasingly challenging to stand out, manufacturing marketing has become essential. Online advertising provides plenty of opportunities to distinguish yourself from competitors, as its lower cost of marketing enables more… Read more »

A Working Definition of Industrial Marketing Illustrated through 5 Examples

Industrial marketing — it's like you know it when you see it. Here are 5 examples that illustrate the point.

The narrow segments and complicated, elongated buying cycles can make lead generation especially challenging for industrial marketing, but these difficulties are also what help us trace the contours of a definition of industrial marketing. It’s unlike any other B2B sector. But the dynamic means it is even more important to be genuinely “industrial” in your… Read more »