David is a designer and creative director whose work includes brand development, interactive design, and advertising for major clients such as: National Guard, Second Harvest Food Bank, and Red Kap Workwear. His work has been recognized by American Illustration, Print Magazine, HOW magazine, the American Advertising Federation, and the AIGA.
One day last week, I was starving and trying to find a place to eat. I stepped into a local diner I’d never been in before and looked over their laminated menu populated with blurred, unappetizing photos of their entrees, most likely shot by the owner on his iPhone. It felt lazy, uninspired, and careless. Next… Read more »
Homepage design is important because your homepage is the front door to your website, the welcome mat, the first impression. Well, not entirely. Not anymore. In today’s content-heavy, search-laden web, websites are rarely experienced in a linear manner. Users might land on your site through an article link, a social post, or a specific search… Read more »
Whether it be a remote cabin in the woods, a research facility in Antarctica, ghost towns, cornfields, or cemeteries, film settings are as important as their characters for they have the capacity to convey feelings of dread and tension or to server as the basis for creating places never before imagined. Industrial locations have been favorite choices for… Read more »
I’m only going to say this once — your logo is not your brand. Neither is your “corporate identity system.” If you want to sound smarter when talking to a marketing agency or an in-house design team, it’s best to start recognizing the difference. These things do in fact make up a part of a company’s… Read more »
