We wanted to bring industrial marketing insights to the podcast universe. Now we have.
We’ve launched the Industrial Marketer podcast to help marketers who work for — and with — those who design, make and move the world improve their marketing. Industrial marketing is about navigating the unique ecosystem of engineering and technology advances, long buying cycles, and legacy trade and sales networks that define the industrial landscape. Tips, Tools, Topics,… Read more »
Take some of the guesswork out of your digital advertising with artificial intelligence.
“Any sufficiently advanced technology is equivalent to magic.” —Sir Arthur C. Clarke According to industry reports, programmatic advertising will make up more than 50% of all digital ad sales by the end of this year. Which begs the question: Why the rapid growth? Many online marketers find that some of the digital advertising channels they’ve… Read more »
No one likes to waste money. Use these tips to avoid search engine marketing "media management debt."
“Rule No. 1: Never lose money. Rule No. 2: Never forget Rule No. 1.” —Warren Buffett With statistics showing that 8% of Internet users account for 85% of display ad clicks and with conflicting reports on the effectiveness of PPC ads, it’s not surprising that many businesses are taking a hard look at their online… Read more »
Do you know a lead's chance of converting? You could if you made it a numbers game.
“Knowing is not enough; we must apply.” —Leonardo da Vinci What’s it like to work in sales and marketing for a company that doesn’t use lead scoring? Well, imagine watching the World Series with your friends, but with one small change: This year the MLB has decided not to keep score. Each time one team… Read more »
Feel like you aren't getting your money's worth with digital advertising? These tools can help.
Of all the marketing channels available to your business, pay-per-click advertising (PPC) can easily seem like the most technical and confusing, which is why it really helps to have some good PPC tools at your disposal for managing these sorts of campaigns. Without a good platform operated by staff trained in digital media, PPC can… Read more »
To drive business, use one of these platforms to measure and monitor your site's performance.
Online B2B marketing is fraught with questions, but when it comes to website analytics, there’s really only one that matters: “So what?” The old saying, “If it’s not worth measuring, it’s not worth doing” sums up our view of website analytics pretty perfectly and if we had to, we’d hazard a guess that you feel… Read more »
Ford uses VR for assembly. Facial recognition promises personalized ads. And email won't die.
“The inventor gives to the world creations which are palpable, which live and work.” —Nikola Tesla We talk about technology a lot in the Industrial Digital Marketing Roundup — and with good reason. When it comes to advancements in how we do business as industrials, inventions and the merging of life with technology take center… Read more »
Here's how the 10 biggest tech developments of 2015 will affect the industrial field in 2016.
“The past is never dead. It’s not even past.” —William Faulkner 2015 was a big year. Between intergalactic movie releases, rising international tensions, and shifting interpersonal communication options, it’s honestly hard to sum up all that transpired. Specifically within the industrial sector, 2015 was a year of great gains: Manufacturing Day had its largest attendance yet, GE… Read more »
