Author: Joey Strawn




Author Posts

Industrial Marketing Is More Complex Than Just B2B for Manufacturing and Distribution

Does generic B2B marketing apply to industrial marketing? Yes ... and no. Learn what's distinct.

We’ve been at this “industrial marketing” thing for almost 20 years, which, we believe, gives us some credibility when we are asked, “What is industrial marketing?” In the latest episode of the Industrial Marketer podcast, we look at the unique intersection of digital marketing with manufacturing and distribution. It is unique in many ways. The… Read more »

What to Expect for Industrial Marketing in 2021

Which pandemic-induced shifts in industrial marketing will have staying power in 2021?

We can assume you starting 2021 with a slightly different industrial marketing plan from a year ago. Really, what hasn’t changed in the industrial marketing ecosystem?  The pandemic has thrown us many curveballs and put up many roadblocks. In our latest podcast episode, we discuss which trends that emerged from the many disruptions in 2020… Read more »

Introducing the Industrial Marketer Podcast

We wanted to bring industrial marketing insights to the podcast universe. Now we have.

We’ve launched the Industrial Marketer podcast to help marketers who work for — and with — those who design, make and move the world improve their marketing. Industrial marketing is about navigating the unique ecosystem of engineering and technology advances, long buying cycles, and legacy trade and sales networks that define the industrial landscape. Tips, Tools, Topics,… Read more »

The Magic and Mystery of Programmatic Advertising

Take some of the guesswork out of your digital advertising with artificial intelligence.

“Any sufficiently advanced technology is equivalent to magic.” —Sir Arthur C. Clarke According to industry reports, programmatic advertising will make up more than 50% of all digital ad sales by the end of this year. Which begs the question: Why the rapid growth? Many online marketers find that some of the digital advertising channels they’ve… Read more »

Why You’re Spending More on Online Advertising Than You Think

No one likes to waste money. Use these tips to avoid search engine marketing "media management debt."

“Rule No. 1: Never lose money. Rule No. 2: Never forget Rule No. 1.” —Warren Buffett With statistics showing that 8% of Internet users account for 85% of display ad clicks and with conflicting reports on the effectiveness of PPC ads, it’s not surprising that many businesses are taking a hard look at their online… Read more »

Why Lead Scoring Is Important for B2Bs (and How You Can Implement It for Your Company)

Do you know a lead's chance of converting? You could if you made it a numbers game.

“Knowing is not enough; we must apply.” —Leonardo da Vinci What’s it like to work in sales and marketing for a company that doesn’t use lead scoring? Well, imagine watching the World Series with your friends, but with one small change: This year the MLB has decided not to keep score. Each time one team… Read more »

Our Favorite PPC Tools

Feel like you aren't getting your money's worth with digital advertising? These tools can help.

Of all the marketing channels available to your business, pay-per-click advertising (PPC) can easily seem like the most technical and confusing, which is why it really helps to have some good PPC tools at your disposal for managing these sorts of campaigns. Without a good platform operated by staff trained in digital media, PPC can… Read more »

The Best Website Analytics Tools for B2B Marketing

To drive business, use one of these platforms to measure and monitor your site's performance.

Online B2B marketing is fraught with questions, but when it comes to website analytics, there’s really only one that matters: “So what?” The old saying, “If it’s not worth measuring, it’s not worth doing” sums up our view of website analytics pretty perfectly and if we had to, we’d hazard a guess that you feel… Read more »