We’ve launched the Industrial Marketer podcast to help marketers who work for — and with — those who design, make and move the world improve their marketing. Industrial marketing is about navigating the unique ecosystem of engineering and technology advances, long buying cycles, and legacy trade and sales networks that define the industrial landscape. Tips, Tools, Topics,… Read more »
Author: Joey Strawn
Author Posts
The Magic and Mystery of Programmatic Advertising
“Any sufficiently advanced technology is equivalent to magic.” —Sir Arthur C. Clarke According to industry reports, programmatic advertising will make up more than 50% of all digital ad sales by the end of this year. Which begs the question: Why the rapid growth? Many online marketers find that some of the digital advertising channels they’ve… Read more »
How to Create a Digital Marketing Measurement Model
As more and more marketing moves online, having a solid digital marketing measurement model is increasingly important because it lets you know if you are succeeding or failing and whether you need to try something else. Creating your own digital marketing measurement model will tell you what effect your marketing efforts are having on your… Read more »
Why You’re Spending More on Online Advertising Than You Think
“Rule No. 1: Never lose money. Rule No. 2: Never forget Rule No. 1.” —Warren Buffett With statistics showing that 8% of Internet users account for 85% of display ad clicks and with conflicting reports on the effectiveness of PPC ads, it’s not surprising that many businesses are taking a hard look at their online… Read more »
Why Lead Scoring Is Important for B2Bs (and How You Can Implement It for Your Company)
“Knowing is not enough; we must apply.” —Leonardo da Vinci What’s it like to work in sales and marketing for a company that doesn’t use lead scoring? Well, imagine watching the World Series with your friends, but with one small change: This year the MLB has decided not to keep score. Each time one team… Read more »
Our Favorite PPC Tools
Of all the marketing channels available to your business, pay-per-click advertising (PPC) can easily seem like the most technical and confusing, which is why it really helps to have some good PPC tools at your disposal for managing these sorts of campaigns. Without a good platform operated by staff trained in digital media, PPC can… Read more »
The Best Website Analytics Tools for B2B Marketing
Online B2B marketing is fraught with questions, but when it comes to website analytics, there’s really only one that matters: “So what?” The old saying, “If it’s not worth measuring, it’s not worth doing” sums up our view of website analytics pretty perfectly and if we had to, we’d hazard a guess that you feel… Read more »
The 10 Best Industrial Logos
Industrial logos are all around us. Every day, these logos impact us somehow, whether it’s when we drive down a busy street and are surrounded by company and business identities or when we surf the Internet, viewing various industrial websites or advertisements. By definition, a logo is a symbol or other design adopted by an organization… Read more »