Industrial Website Development Do’s & Don’t’s

Not every site is perfect. But if you do these things (and avoid the others), you'll be in pretty good shape.

How seriously do you need to take industrial website development? Well, a professional website that focuses on customer solutions is now a cost of doing business for industrial companies. Ideally, your content will be at the intersection of what you want to convey and the questions prospects ask about how to solve their pain points…. Read more »

How to Get the Most ROI From Your B2B Marketing Agency

Need marketing that delivers real business results? Use these tips to manage your agency partner.

Let’s say you’re engaged in a search to find a new B2B marketing agency. After narrowing down your list, you’ve discovered a few that seem to have the right portfolio and list of services . But how can you be sure which one will deliver the best return on your investment? And then, once you’ve… Read more »

Industrial Branding Begins with Consistency

Consistency is important on the shop floor. Shouldn't that carry over to your company image?

The industrial sector is unique in so many ways, and one of them is branding. It’s always been difficult for manufacturers, distributors and logistics companies to communicate what they do through their name and branding. That’s why we chose to focus the latest episode of the Industrial Marketer podcast around the idea of industrial branding…. Read more »

5 Actionable Tips to Improve Your Google Ads Performance

Don't settle for good enough. Use these intuitive suggestions to reach unicorn status.

Google Ads has grown to become the most widely used form of online advertising today, which is what makes Google Ads performance such an important topic for all marketers, including industrial marketers. From dish soap to the oil and gas industry, Google Ads is used in nearly every industry around the world. With this influx… Read more »

Marketing to Manufacturers Depends on Relationships

So how do you establish rapport digitally — with people you don't even know?

Technology continues to drive innovations, and expectations, in manufacturing. Customers are demanding higher-quality, longer lasting parts, and they want them turned around more quickly and for less money. Better, faster, cheaper. The dynamic is similar in many ways in marketing to manufacturers. Despite the fragmented, impersonal nature of digital marketing, manufacturers must know their buyers… Read more »

5 Reasons Industrial Buyers Seek New Suppliers

Will they stay or will they go? Use these reasons to get in their heads and win new business.

Have you ever wondered why industrial buyers seek out new suppliers to work with? Understanding the most common reasons this happens can help you to grow your customer base through simple changes to the way you market your products and services and approach and develop sales opportunities. Understanding an industrial buyer’s particular situation at their… Read more »

Top Industrial Marketing Trends in 2021

Digital sales and e-commerce top the list, of course. But what other trends are on the rise?

This week, the Industrial Marketer podcast takes a look industrial marketing trends in 2021 and the opportunities they present for industrial marketers, particularly in the field of digital sales. Digital sales and e-commerce top the list of industrial marketing trends for 2021. Manufacturing as a sector has been slower than its B2B peers in adopting… Read more »

Why You Need a Content Marketing Sales Funnel

Make your approach to content marketing — and sales — more effective with this important tool.

According to the Content Marketing Institute, around 58% of B2B marketers use content marketing to generate leads and convert them into paying customers — i.e., they have confidence in the idea of a content marketing sales funnel. However, the Content Marketing Institute also reports that only 43% of successful B2B marketers document their content strategy… Read more »