According to Vidyard, manufacturing companies have each produced 131 videos on average, making video content crucial for industrial marketers. If your company has been talking about producing more videos for your website and social media, this post is going to steer you in the right direction. According to Cisco, by the end of 2019, 80%… Read more »
Content is an important tool to help engineers and industrial professionals make informed, educated decisions at all stages of the buying process. Research indicates that the average buying cycle is 12 weeks long, with the typical engineer involved in four projects per year. This means that purchasers and influencers are continuously conducting research and needs… Read more »
“The greatest danger to our future is apathy.” —Jane Goodall So, what is “Native Advertising?” In the simplest terms, native advertisements are paid placements within a content channel where the ad units mimic the style and tone of the surrounding content. So, if it’s a news outlet, the paid placement will look and read like… Read more »
Content curation is a popular topic on the web. If you do a search, you’ll find that there are dozens of tools that can be used to pursue this activity, which helps speed up your content production, makes your content more relevant to your target audiences, and expands the reach of your content and brand…. Read more »
We’ve all seen the stats and heard the grandiose claims. Indeed, marketing automation is much more than a trend or buzzword; it’s a bonafide technology solution and business strategy that will continue to redefine the future of marketing. SiriusDecisions estimates that nearly 50 percent of B2B companies will have purchased and implemented marketing automation by… Read more »
If you’re going to market, you need content. The industrial marketing space is no exception to this now-established rule of marketing, although industrial marketing content seems to be subject to a certain tendency: more often than not, non-marketers create marketing content. At first glance, this inclination is totally understandable. Information in the industrial world is often… Read more »
As industrial marketers, we often rely on formal language to communicate with our technical audiences. Years of writing white papers and detailed case studies have taught us to avoid colloquialisms, always write in the third person, and never start a sentence with “but.” But is that how we should always write? We default to formal… Read more »
If you’re anything like me, you work for clients that have multiple Ph.Ds in obscure technical fields such as encapsulated radioactive isotopes or nonwoven geotextiles. Part of our job as content marketers is condensing our client’s expertise into marketable web copy, sell sheets, brochures, videos, etc. Unfortunately, many technical clients are far too busy with… Read more »
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