Posts Categorized: Web Strategy

Budgeting for a Responsive Website

By spending a little more, you can reach a lot more customers.

Industrial clients often ask us, “Is a responsive website worth the extra development cost?” We remind them their website isn’t just for them, it’s for their customers — and customers often start the buying process on tablets or smartphones. Note: If you’re unfamiliar with responsive web design and how it works, please check out Don’t… Read more »

6 Powerful UX Tools for Industrial Marketers

Use these 6 tools to improve user experience and increase conversions.

We’ve all seen them — websites that cram too much information onto one page without providing a clear hierarchy or structure. When doing UX (user experience) design, you have to make it easy for your audience to find information or they’ll go elsewhere. Your job as an industrial marketer is to organize information in a way… Read more »