Posts Tagged: Twitter

Twitter for B2B Marketing: Does It Measure up?

Drive traffic. Promote your brand. Engage with influencers. There's a lot to love for marketers.

Is Twitter good for B2B marketing? To start, Twitter has over 180 million active users. And among these people are some of the most authoritative decision-makers in today’s business world. So having a Twitter account gives B2B companies an excellent avenue to connect with their professional target audience. This immediate networking platform can produce quality… Read more »

5 Benefits of Social Media for Industrials

You spend a lot of time on social media. So do your customers. It's time to put two and two together.

You work at an industrial business. You’re curious about how social media can help you market. You’ve probably asked about it in the past and been bombarded with off-the charts adoption stats such as 1.23 billion monthly active users on Facebook. Or the fact that Americans spend an average of 37 minutes per day on social… Read more »