Construction companies are always looking for new lead generation strategies and a lead magnet, a form of content marketing, is a proven tactic for generating leads. However, there can be quite a degree of trial and error involved with creating lead magnets if companies don’t know what they should offer as their gift to incentivize… Read more »
Author: Michael Meyer
Michael Meyer is a writer and content strategist. His main areas of expertise are business growth and sales. He loves traveling, delicious food and cars.
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