Companies with an engineering or technology focus still find it difficult to move beyond thinking in terms of “technologically superior” products and services to take a customer-centric perspective instead.
Author: Nels Jensen
Nels Jensen is a veteran B2B journalist, Senior Content Creator at INDUSTRIAL, and co-host of the Industrial Marketer podcast. His early career was in sports. He says business is a lot like sports; people keep score and there are winners and losers.