Make your approach to content marketing — and sales — more effective with this important tool.
According to the Content Marketing Institute, around 58% of B2B marketers use content marketing to generate leads and convert them into paying customers — i.e., they have confidence in the idea of a content marketing sales funnel. However, the Content Marketing Institute also reports that only 43% of successful B2B marketers document their content strategy… Read more »
Stats say video stokes engagement. But how do you make the most of it on each social media channel?
According to Vidyard, manufacturing companies have each produced 131 videos on average, making video content crucial for industrial marketers. If your company has been talking about producing more videos for your website and social media, this post is going to steer you in the right direction. According to Cisco, by the end of 2019, 80%… Read more »
List products online? It's time to eliminate all that accidentally self-generated duplicate content.
In an earlier post, we explored how e-commerce and online catalog search engine rankings are affected by offsite duplicate content, which is content that is taken from one source and repeated on other domains. This article, in turn, focuses on correcting a content challenge you have more control over — onsite e-commerce duplicate content. Onsite duplicate content… Read more »
Use manufacturer-supplied content on your site? Offsite duplicate content may be holding you back.
You’ve created an online catalog with the intention of being discoverable online. The manufacturers you represent have all provided you with product descriptions and product data. Your content management system was designed for e-commerce. You did everything right, but yet you’re not getting customers. What’s happening? Duplicate content is happening. Duplicate content can wreak havoc on… Read more »
Content marketing can learn from industrials as it seeks to balance quality and quantity.
In a recent interview with Contently, Seth Godin, the “godfather of modern marketing,” critiqued current trends in content marketing that emphasize quantitative approaches to content production and ROI measurements. Both of these issues are hot topics with content marketers, who are trying to figure out the quantity-quality balance while also developing methods for demonstrating the value… Read more »
