Posts Tagged: customer lifecycle

CRM Implementation and Usage for Industrials

You may have tried a CRM but did you implement it the right way? Do it correctly to grow.

A successful CRM implementation will boost revenue per B2B sales person by 41 percent. Marketing teams who have access to a company-wide CRM deliver three times more revenue than marketing teams without real-time access to customer information. The elongated industrial buying process is challenging, but it offers numerous opportunities to check in with prospects, and… Read more »

4 Ways to Make B2B Customer Service Better

Customers may come to you for your solutions. But customer service will keep them coming back.

Great customer service is important whether you’re running a B2C or a B2B company. However, just like there is a difference between industrial marketing and consumer marketing, how you deliver customer service significantly varies when you are talking about B2B customer service vs. B2C customer service. B2C companies offer products and services directly to consumers,… Read more »