Posts Tagged: LinkedIn

Why B2Bs Should Love LinkedIn Lead Generation

LinkedIn's Lead Accelerator and display network promise big gains for B2B lead generation.

If you are a B2B company or work in B2B marketing, you know how important a focus on lead generation is to any marketing plan. Other industries have the luxury of emphasizing “vanity metrics” such as how many fans they have or if their website traffic went up, but all B2Bs know that if those… Read more »

3 Great Social Media Tools for Business

These time-saving tools will help you get your social media program started.

As an industrial business, chances are you probably don’t consider social media an essential part of your digital marketing strategy. Many industrials shy away from social media because it can be time consuming without delivering an immediately evident, tangible return. While social media may not be a leading source of potential clients, there are a number… Read more »

5 Benefits of Social Media for Industrials

You spend a lot of time on social media. So do your customers. It's time to put two and two together.

You work at an industrial business. You’re curious about how social media can help you market. You’ve probably asked about it in the past and been bombarded with off-the charts adoption stats such as 1.23 billion monthly active users on Facebook. Or the fact that Americans spend an average of 37 minutes per day on social… Read more »

Zombie Coffee: LinkedIn & Industrial Sales

How to use social media and caffeine to drum up new business.

Imagine: You find someone you’d like to connect with on LinkedIn. You email them to ask if you can “pick their brain.” A coffee date is set. You’ve just become part of the phenomenon that’s taking over industrial sales: Zombie Coffee. This no-frills networking strategy fueled by a lethal combination of LinkedIn, caffeine, and brain… Read more »

Rise of the Social Media Entrepreneur

How social media can drive sales across an organization.

Question: Is it true that everyone is in sales? Answer: Yes, and if they know what’s good for them, they better be! Incentivizing Sales Across Your Entire Organization Relying exclusively on traditional sales processes driven by “salespeople” is inhibiting your company’s growth potential. Your technicians, the subject matter experts in their respective disciplines, are an… Read more »