From April 29 to May 1 this year, marketers from every industry gathered in Nashville, Tennessee to attend Marketing United, a conference hosted by email marketing innovator Emma. Conference sessions covered nearly every aspect of digital marketing — from SEO to branding — and included speakers from brands such as Warby Parker, Life Is Good, Garden… Read more »

We’re just four months in and 2015 has already brought us some important trends and technology that could affect industrial digital marketing. With every significant change or technological advance come new projections and predictions about what the “hottest” and “niftiest” digital marketing trends will be. But with niche markets, such as industrial B2B (business-to-business) marketing,… Read more »

With the growth of mobile searches over the past few years, it has become increasingly important for Google to provide quality search results that are easy to navigate on any mobile device. Earlier this year, Google officially announced it will put more emphasis on a website’s mobile-friendliness as a ranking signal starting today, April 21,… Read more »

Industrial e-commerce is growing exponentially. For one, you have the growth of the e-commerce industry, which is backed by industrial facilities such as warehouses and fulfillment centers. The Urban Land Institute projects that 30 percent of all retail shopping will happen online by 2025, which has contributed to a boom in warehouse construction across the… Read more »

Making your search results stand out from others can be a big advantage for B2B industrial websites (and all sites really). Many do this by running paid search engine marketing campaigns. But there is also an unpaid, straightforward way to improve the look of all of your organic results that can have more wide-reaching benefits… Read more »

If you are a B2B company or work in B2B marketing, you know how important a focus on lead generation is to any marketing plan. Other industries have the luxury of emphasizing “vanity metrics” such as how many fans they have or if their website traffic went up, but all B2Bs know that if those… Read more »

In a recent interview with Contently, Seth Godin, the “godfather of modern marketing,” critiqued current trends in content marketing that emphasize quantitative approaches to content production and ROI measurements. Both of these issues are hot topics with content marketers, who are trying to figure out the quantity-quality balance while also developing methods for demonstrating the value… Read more »

It’s a new year and time to look at the newest trends in digital marketing for 2015! With every new year comes new projections and predictions about what the “hottest” and “niftiest” digital marketing trends are going to be, but with niche markets, such as industrial B2B (business to business), it’s not that easy to… Read more »