The recent outcropping of services that analyze the effect of social media sentiment on stock prices is a clear declaration that social media tangibly influences the value of publicly traded companies. It is also a major touchpoint in the ongoing line of inquiry that attempts to ascribe clear ROI metrics and dollar values to social… Read more »
Author: Jake Gerli
Jake Gerli is VP of Integrated Marketing Strategy at INDUSTRIAL in Nashville, Tenn. He has also worked extensively as a book editor and taught writing at the University of California, Berkeley. He lives in Petaluma, Calif., home of the Lagunitas Brewing Company.