Posts Tagged: social media marketing

Do Manufacturing Companies Using Social Media Need to Be on Instagram?

When you look at the stats — and see who's already there — this questions becomes a lot more serious.

Even for many manufacturing companies using social media, the thought of adding a platform that is as visual and aesthetically demanding as Instagram is daunting. However, before you dismiss this idea completely, you may want to reconsider the reasons you’re using social media in the first place, which should ultimately ladder up to the only… Read more »

Rethinking Success for Industrial Social Media

Social media isn't just another channel for lead generation. Done right, it can be so much more.

There is no doubt: Social media has altered the way we live our lives, from how we get news to how we interact with others. It’s ubiquitous and extremely powerful. And when used correctly, it can be an effective tool for increasing industrial branding, building trust, connecting with customers, and perhaps even some lead generation…. Read more »

Social Media for Manufacturers Is No Longer Optional

The received wisdom that social media doesn't matter so much for manufacturers isn't so wise anymore.

Social media for manufacturers presents quite the dilemma. Many manufacturers are resource constrained and are not likely to close a big industrial deal through social channels, and being active on social media is a commitment that requires time that could be directed elsewhere. But having a consistent social media presence can be an important piece… Read more »

Social Media Use in the Industrial Sector

It doesn't generate the most leads but it's all pervasive. Keep it in your mix for these reasons.

Social media use reached an all-time high in 2018 according to Hootsuite™, with 3.48 billion people logging into social networks last year, up 366 million over last year. So with almost half of the world’s population spending over two hours surfing social channels every day, how many industrials are joining the mix? And most importantly,… Read more »

B2B Conversion Rates by Digital Marketing Channel

Would you know a good conversion rate if you met one? Here are some benchmarks to guide you.

If you’re engaged in B2B lead-generation-focused marketing and you’ve got a limited marketing budget, you’re probably trying to decide how to allocate your funds so that you can get the most qualified leads. One of the main criteria for making this decision is the conversion rate for each marketing channel you have under consideration. What… Read more »

Marketing United: The State of Digital Marketing

A compilation of our favorite insights from Emma's Marketing United conference in Nashville.

From April 29 to May 1 this year, marketers from every industry gathered in Nashville, Tennessee to attend Marketing United, a conference hosted by email marketing innovator Emma. Conference sessions covered nearly every aspect of digital marketing — from SEO to branding — and included speakers from brands such as Warby Parker, Life Is Good, Garden… Read more »

Why B2Bs Should Love LinkedIn Lead Generation

LinkedIn's Lead Accelerator and display network promise big gains for B2B lead generation.

If you are a B2B company or work in B2B marketing, you know how important a focus on lead generation is to any marketing plan. Other industries have the luxury of emphasizing “vanity metrics” such as how many fans they have or if their website traffic went up, but all B2Bs know that if those… Read more »

3 Great Social Media Tools for Business

These time-saving tools will help you get your social media program started.

As an industrial business, chances are you probably don’t consider social media an essential part of your digital marketing strategy. Many industrials shy away from social media because it can be time consuming without delivering an immediately evident, tangible return. While social media may not be a leading source of potential clients, there are a number… Read more »