If you work in the industrial sector (and even if you don’t), you know how important it is to give the right people the right tools so they can maximize their productivity and profitability. This truth is apparent in the B2B digital marketing world as well. In this quarterly column, we look at important tools… Read more »
Sometimes it’s difficult to keep up with what is going on in the world of digital marketing. It gets even more difficult when you try to focus on multiple channels within multiple industries, such as industrial B2B (business-2-business). Well, luckily for you, I just happen to keep my finger on the pulse of those issues… Read more »
“What’s important is that you have faith in people . . . and if you give them tools, they’ll do wonderful things with them.” — Steve Jobs If you work in the industrial sector (and even if you don’t), you know how important it is to equip the right people with the right tools to… Read more »
Whether you know it or not, you’ve visited a responsive website in the last week while surfing the wonderful World Wide Web. And even if you don’t know what a responsive website is, you’ve probably heard people throwing around the “responsive” buzzword for some time now. If you need to get up to speed, or… Read more »
Sometimes it’s difficult to keep up with what’s going on in the world of digital marketing. It gets even more difficult when you try to focus on multiple channels within multiple industries, such as industrial B2B (business-2-business). Well, luckily for you, I just happen to keep my finger on the pulse of those issues so… Read more »
By unlocking the potential of forms, you can gather customer intelligence and truly harness the power of marketing automation, enabling you to keep multiple customers engaged at the same time without lifting a finger. The more engaged your customers are, the more likely they are to view your company in a favorable light and do business… Read more »
Editor’s Note: It was brought to our attention that the original version of this post contained inaccuracies about certain platforms. Those inaccuracies have been corrected and discussed with platform representatives. The article now contains the most updated information provided to the writer. Marketing automation is a category of software that streamlines, automates, and measures marketing tasks… Read more »
Industrial clients often ask us, “Is a responsive website worth the extra development cost?” We remind them their website isn’t just for them, it’s for their customers — and customers often start the buying process on tablets or smartphones. Note: If you’re unfamiliar with responsive web design and how it works, please check out Don’t… Read more »
