Posts Categorized: Technology

6 Uses for Marketing Automation Forms

A few tips for capturing customer data and keeping them engaged.

By unlocking the potential of forms, you can gather customer intelligence and truly harness the power of marketing automation, enabling you to keep multiple customers engaged at the same time without lifting a finger. The more engaged your customers are, the more likely they are to view your company in a favorable light and do business… Read more »

Marketing Automation Platforms Compared

A fair comparison of some of the big brands in marketing automation.

Editor’s Note: It was brought to our attention that the original version of this post contained inaccuracies about certain platforms. Those inaccuracies have been corrected and discussed with platform representatives. The article now contains the most updated information provided to the writer. Marketing automation is a category of software that streamlines, automates, and measures marketing tasks… Read more »

Budgeting for a Responsive Website

By spending a little more, you can reach a lot more customers.

Industrial clients often ask us, “Is a responsive website worth the extra development cost?” We remind them their website isn’t just for them, it’s for their customers — and customers often start the buying process on tablets or smartphones. Note: If you’re unfamiliar with responsive web design and how it works, please check out Don’t… Read more »

Industrial Digital Marketing Roundup

The latest trends that could affect your digital marketing program.

Sometimes it’s difficult to keep up with what is going on in the world of digital marketing. It gets even more difficult when you try to focus on multiple channels within multiple industries such as industrial B2B (business-2-business). Well, luckily for you, I just happen to keep my finger on the pulse of those issues… Read more »

6 Powerful UX Tools for Industrial Marketers

Use these 6 tools to improve user experience and increase conversions.

We’ve all seen them — websites that cram too much information onto one page without providing a clear hierarchy or structure. When doing UX (user experience) design, you have to make it easy for your audience to find information or they’ll go elsewhere. Your job as an industrial marketer is to organize information in a way… Read more »

How to Throw a Successful Event with Google+

Use this walkthrough to plan and promote your event with Google+.

No matter your stance on integrated digital marketing or the bottom-line impact of social media, it’s impossible to ignore the presence and growth of social media in the online space and the offline world. Names like Facebook, Twitter, and LinkedIn show up in everyday conversation and it has been reported that the average person checks… Read more »

The Merger of Google Places and Google+ Business Pages

Everything you need to know about Google's merger of Places pages with Google+ Local.

Google has a reputation for rolling out far-reaching changes at a moment’s notice. Today, it was announced that Google is merging its Google Places pages with their new Google+ Local initiative. While this move adds benefits and options for consumers and G+ users, it creates a lot of new potential challenges for Google Places Page and Google+ Business Page administrators.