Posts Categorized: Technology

Why B2Bs Should Love LinkedIn Lead Generation

LinkedIn's Lead Accelerator and display network promise big gains for B2B lead generation.

If you are a B2B company or work in B2B marketing, you know how important a focus on lead generation is to any marketing plan. Other industries have the luxury of emphasizing “vanity metrics” such as how many fans they have or if their website traffic went up, but all B2Bs know that if those… Read more »

Post-Industrial Content Marketing

Content marketing can learn from industrials as it seeks to balance quality and quantity.

In a recent interview with Contently, Seth Godin, the “godfather of modern marketing,” critiqued current trends in content marketing that emphasize quantitative approaches to content production and ROI measurements. Both of these issues are hot topics with content marketers, who are trying to figure out the quantity-quality balance while also developing methods for demonstrating the value… Read more »

3 Great Social Media Tools for Business

These time-saving tools will help you get your social media program started.

As an industrial business, chances are you probably don’t consider social media an essential part of your digital marketing strategy. Many industrials shy away from social media because it can be time consuming without delivering an immediately evident, tangible return. While social media may not be a leading source of potential clients, there are a number… Read more »

Industrial Digital Marketing Roundup

The latest trends that could affect your digital marketing program.

It’s a new year and time to look at the newest trends in digital marketing for 2015! With every new year comes new projections and predictions about what the “hottest” and “niftiest” digital marketing trends are going to be, but with niche markets, such as industrial B2B (business to business), it’s not that easy to… Read more »

Remarketing Ads: The Little Sisters of the Internet

We've all succumbed to remarketing ads. Now it's time to make them work for us.

“Just because you’re paranoid doesn’t mean they aren’t following you.” —Joseph Heller You’ve heard the term and, whether you know it or not, you’re very aware of what it is and how it works. You may refer to it as “retargeting” or “those ads that follow me around the Internet like my little sister.” Despite… Read more »

3 Easy Ways to Speed up Your Website

Hate it when a site loads slowly? Hate it more when your site loads slowly? You need this.

In 2010, Google announced that site speed affects search rankings. If your site loads slowly, it will rank lower in search results. That alone should be enough to get you thinking about speeding up your site. Research by Akamai Technologies, Inc. (2009) reinforces Google’s assertion. Akamai’s study measured users’ patience with site loading. The results… Read more »

The Top 3 SEO Tools for Business

Make SEO a lot less mysterious with these useful tools and simple suggestions.

When it comes to SEO, having the right tools to simplify digital marketing efforts is essential. From identifying site issues to tracking keyword rankings, great SEO tools can save time, identify opportunities, and streamline reporting. In this post, we’ll explore three helpful platforms and discuss the features we find most useful for digital marketing and… Read more »

Tools of the Trade: Industrial Directories

Most industrial directories offer free listings. Take advantage of them.

If you work in the industrial sector (and even if you don’t), you know how important it is to give the right people the right tools so they can maximize their productivity and profitability. This truth is apparent in the B2B digital marketing world as well. In this quarterly column, we look at important tools… Read more »