Man, I love Trello. It’s a free, easy-to-use, collaborative, and highly visual tool with more than 10 million users around the world. I use it to help organize both my personal and professional life, and I evangelize about it often. Co-workers say I have a crush — they even teased me at the annual holiday party… Read more »
On November 17, 2015, Magento, Inc. released a new major version of their flagship e-commerce platform — Magento 2. With a complete rewrite of all of the core code, templates, and configuration, along with major changes to the database and infrastructure, it’s the most radical change to the Magento platform since its inception. The announcement… Read more »
“The greatest danger to our future is apathy.” —Jane Goodall So, what is “Native Advertising?” In the simplest terms, native advertisements are paid placements within a content channel where the ad units mimic the style and tone of the surrounding content. So, if it’s a news outlet, the paid placement will look and read like… Read more »
Last year, we wrote about the importance of lead nurturing for industrials. As a premise, it makes perfect sense. The industrial buying cycle takes time — often months — and it can be extremely effective to touch base with customers at key moments in the lengthy buying cycle, helping them complete their customer journey by… Read more »
Content curation is a popular topic on the web. If you do a search, you’ll find that there are dozens of tools that can be used to pursue this activity, which helps speed up your content production, makes your content more relevant to your target audiences, and expands the reach of your content and brand…. Read more »
Confession: I created a 230-row matrix to compare the industry’s top marketing automation platforms, assessing everything from SEO tools to pricing models to advanced features that would blow the mind of a mere mortal. It became an Excel grid so beefy with analysis that two of the major software players asked for a copy. I… Read more »
As an industrial business, chances are you probably don’t consider social media an essential part of your digital marketing strategy. Many industrials shy away from social media because it can be time consuming without delivering an immediately evident, tangible return. While social media may not be a leading source of potential clients, there are a number… Read more »
“Just because you’re paranoid doesn’t mean they aren’t following you.” —Joseph Heller You’ve heard the term and, whether you know it or not, you’re very aware of what it is and how it works. You may refer to it as “retargeting” or “those ads that follow me around the Internet like my little sister.” Despite… Read more »
