Posts Categorized: Commentary

The 10 Best Industrial Websites

There's a lot to learn from these industrial leaders and their online presences.

A strong industrial website is important for setting the tone with your customers, regardless of your industry vertical. Long gone are the days when you could get by with a sub-par industrial website. Everything from the look of the site to the messaging to — most importantly — the site’s ability to convert your visitors into prospects… Read more »

How to Get the Most Out of Your Marketing Agency

What you get depends a lot on what you give. Here's how to maximize your agency relationship.

You’re in love. You met over coffee and you’ve progressed from lunch meetings to quality time spent at each other’s places. You’ve learned about each other’s past. You’ve shared your goals. Rose colored glasses firmly in place, you commit, sign some paperwork, and together take that leap of faith that signals both parties’ mutual commitment… Read more »

Why Star Wars Is Industrial

Ask yourself: Would the Force be so pervasive without plastic injection molding?

At first glance, there doesn’t seem to be much that’s industrial about Star Wars. The story takes place a long time ago in a galaxy far, far away and we rarely see anyone — or anything — producing anything or worrying about how to move goods through the supply chain (other than perhaps Han Solo’s smuggling… Read more »

Why CRM Software Is Crucial for Industrial Businesses

Happier customers. More sales. A better reputation. Just a few things CRMs have to offer.

Industrials have been notoriously slow to move into the digital world and Customer Relations Management (CRM) software is an important piece of the puzzle that continues to puzzle most. In the U.S., 97% of the Fortune 500 B2Bs use a CRM system. But you don’t have to be a $500-million enterprise to use a CRM. Advances… Read more »

Why the Smart Manufacturer Bets on Marketing

Marketing shouldn't be a nebulous expense. If done right, it's a solid bet for growth.

Whether you are exposed to business risk through exports or if growth has already been stymied due to the strong dollar (now even stronger), it takes a hardy constitution to stomach last month’s Chinese stock market meltdown, which started crashing mid June. Many industrial companies cut their marketing budgets when the economy hits a speed… Read more »

B2B Industrial Leaders on the Inc. 5000 List

Think industrial companies can't show explosive growth? Here are some on Inc.'s annual list.

An outgrowth of the Inc. 500 list begun in 1982, the Inc. 5000 list, an “annual ranking of the fastest-growing private companies in America,” has become a litmus test for legitimizing up-and-coming private companies that exemplify the entrepreneurial spirit. To be eligible for the list, an entrant needs to be an independent, privately owned company based… Read more »

For B2B Sales and Marketing, Defense Does Not Win Championships

In B2B sales and marketing, a good sales team isn’t good enough. You need good marketing to win.

It’s almost football season and there’s an adage any pigskin fan is guaranteed to hear at least once this fall: defense wins championships. It might be true in sports, but when the legendary head coach Paul “Bear” Bryant uttered this phrase some 40-odd years ago, he surely didn’t have B2B sales and marketing in mind…. Read more »

How to Hire More Women in Manufacturing

Manufacturing is behind the times when it comes to employing women. So what can we do about it?

From 1995–2000, I worked for a company that manufactured and distributed high-quality seals and components to OEMs. I’m not going to reveal my exact age, but suffice to say I was in college at the time. It was my first “real” job and also my first experience working in what I would soon learn was… Read more »