Do you remember the scene in Jerry Maguire when he has his epiphany and wrote his “Mission Statement” for the future of his business and owning his industry’s brand stories? I would hope you do because it pretty much starts the movie and sets the entire story in motion, but just in case you’ve forgotten, here’s… Read more »
Coffee, Soda, and the Maguire Manifesto
Take a cue from Jerry Maguire and start owning your brand stories.