If you take the idea of online industrial supply seriously and have made an investment in an e-commerce website, you definitely want to get the most for your money. There’s a lot of potential, but it’s also incredibly competitive. For one, many smaller industrial distributors and OEMs that have decided to take the plunge have… Read more »
A popular and instrumental industrial process for the past three decades, product life-cycle management (PLM) has brought continuity and surging revenues to more than a few sluggish industries. This major breakthrough was initiated in 1985 by American Motors Corporation, which sought to ramp up its production in order to throw their hat in the ring… Read more »
A strong industrial website is important for setting the tone with your customers, regardless of your industry vertical. Long gone are the days when you could get by with a sub-par industrial website. Everything from the look of the site to the messaging to — most importantly — the site’s ability to convert your visitors into prospects… Read more »
If you’re involved at all in truck driver recruiting, you know that the field has historically been dominated by media companies that sell advertising space. Many of these companies were magazine publishers that branched out into online publishing and began posting content and making new ad products available on their burgeoning list of websites, which… Read more »
Today’s industrial websites are similar to most other sites, but they have specific features that help users get the most out of them. The purpose of most industrial websites is to attract and convert visitors as leads, or to drive sales directly through eCommerce. The features listed below will help all industrial websites reach these… Read more »
We’ve all had the experience of sifting through email trying to find that thread you had with a co-worker about last month’s TPS reports. When you finally find the last message in the chain, you open it up to begin the next phase of your archaeological mission: scrolling through message upon message, signature upon signature,… Read more »
At the beginning of the year, Litmus, the premier email testing service, released its “2016 State of Email Report.” The report’s 55 pages are full of all sorts of detailed information about how to handle the oddities of different email clients such as AOL’s Alto Mail App, but they also contain a rather amazing, paradigm-shifting… Read more »
Content creators want an easy way to edit and style text. Developers want bug-free websites. SEO mavens want clean semantic HTML markup. The go-to solution for these groups is typically a rich text editor similar to Microsoft Word, often called a WYSIWYG editor. However, the sad truth is that most WYSIWYG editors are awful. The go-to… Read more »
