Today, almost every industrial company has a website. Many are finding, though, that merely showing up on the web isn’t enough to compete online. Rather, one needs a fully developed industrial digital marketing strategy. If a company hasn’t engaged in deliberate digital marketing before, starting a program from scratch — or unifying fragmented past efforts… Read more »
“What’s important is that you have faith in people . . . and if you give them tools, they’ll do wonderful things with them.” — Steve Jobs If you work in the industrial sector (and even if you don’t), you know how important it is to equip the right people with the right tools to… Read more »
Earlier this year, Google began publishing content about profit-driven marketing on its “think with Google” site. For Google, recasting marketing in terms of profit is specifically about changing how marketers think about their search advertising spend. While it’s important to take heed of the world’s leading search engine’s official position on search marketing spending strategy,… Read more »
Whether you know it or not, you’ve visited a responsive website in the last week while surfing the wonderful World Wide Web. And even if you don’t know what a responsive website is, you’ve probably heard people throwing around the “responsive” buzzword for some time now. If you need to get up to speed, or… Read more »
We’ve all seen the stats and heard the grandiose claims. Indeed, marketing automation is much more than a trend or buzzword; it’s a bonafide technology solution and business strategy that will continue to redefine the future of marketing. SiriusDecisions estimates that nearly 50 percent of B2B companies will have purchased and implemented marketing automation by… Read more »
Last year, I worked on a marketing campaign to promote Manufacturing Day, which is an annual occasion in October when manufacturers across the United States open their doors and show people in their communities what modern manufacturing really looks like. This year (2014), Manufacturing Day falls on October 3. One of the key projects for… Read more »
There are two main strategies for making a website mobile-ready: adaptive design and responsive design. In most cases, a responsive website will the best fit for B2B businesses. But for those who want to create mobile experiences that are significantly different than those provided by standard desktop websites, or for those who have a client… Read more »
Industrial clients often ask us, “Is a responsive website worth the extra development cost?” We remind them their website isn’t just for them, it’s for their customers — and customers often start the buying process on tablets or smartphones. Note: If you’re unfamiliar with responsive web design and how it works, please check out Don’t… Read more »
