Posts Tagged: industrial websites

Don’t Go Chasing Waterfalls: Applying Scrum to B2B Web Development

To build a complex website, you need a flexible process. Ready to lock arms and do this together?

Say you have a particularly complex B2B web development project. How will you approach it? This is an important question to ask because any B2B website really needs to be done right. B2B websites consistently play pivotal roles in purchasing and decision-making processes. Current and potential customers are constantly being funneled to websites through channels such as social media,… Read more »

There’s No Such Thing as a Microsite

That is, there is no “tiny website." The term "microsite" refers to a site's focus and function.

It’s a common misperception that the “micro” in microsite is related to the size of a site or the effort it took to build it. “Micro” actually refers to the focus of a website. A microsite, in other words, is about a very specific topic. Don’t let executives, clients, stakeholders, or dumb developers tell you… Read more »

The Best Website Analytics Tools for B2B Marketing

To drive business, use one of these platforms to measure and monitor your site's performance.

Online B2B marketing is fraught with questions, but when it comes to website analytics, there’s really only one that matters: “So what?” The old saying, “If it’s not worth measuring, it’s not worth doing” sums up our view of website analytics pretty perfectly and if we had to, we’d hazard a guess that you feel… Read more »

All Industrial Websites Need These Features

If it's missing any of these components, your industrial website isn't as effective as it could be.

Today’s industrial websites are similar to most other sites, but they have specific features that help users get the most out of them. The purpose of most industrial websites is to attract and convert visitors as leads, or to drive sales directly through eCommerce. The features listed below will help all industrial websites reach these… Read more »