Last year, we wrote about the importance of lead nurturing for industrials. As a premise, it makes perfect sense. The industrial buying cycle takes time — often months — and it can be extremely effective to touch base with customers at key moments in the lengthy buying cycle, helping them complete their customer journey by… Read more »
Whether you are exposed to business risk through exports or if growth has already been stymied due to the strong dollar (now even stronger), it takes a hardy constitution to stomach last month’s Chinese stock market meltdown, which started crashing mid June. Many industrial companies cut their marketing budgets when the economy hits a speed… Read more »
An outgrowth of the Inc. 500 list begun in 1982, the Inc. 5000 list, an “annual ranking of the fastest-growing private companies in America,” has become a litmus test for legitimizing up-and-coming private companies that exemplify the entrepreneurial spirit. To be eligible for the list, an entrant needs to be an independent, privately owned company based… Read more »
It’s almost football season and there’s an adage any pigskin fan is guaranteed to hear at least once this fall: defense wins championships. It might be true in sports, but when the legendary head coach Paul “Bear” Bryant uttered this phrase some 40-odd years ago, he surely didn’t have B2B sales and marketing in mind…. Read more »
“Machines take me by surprise with great frequency.” —Alan Turing Alan Turing has been getting a lot of attention lately. From being portrayed by Benedict Cumberbatch in an Oscar-nominated film about his life and work to the increased interest in researching and creating “superintelligence,” an evolution of Turing’s theories about artificial intelligence and an area… Read more »
Content curation is a popular topic on the web. If you do a search, you’ll find that there are dozens of tools that can be used to pursue this activity, which helps speed up your content production, makes your content more relevant to your target audiences, and expands the reach of your content and brand…. Read more »
Bed Bath & Beyond has been emailing me 20%-off coupons for the past two years. These emails are typically ignored; I hadn’t visited a Bed Bath & Beyond in at least eight years. Well, last month, their efforts finally paid off. A certain someone convinced me higher-thread-count sheets were a necessity so my first instinct… Read more »
Building an industrial website is like laying a foundation for a home. Your website is the keystone for most of your digital marketing efforts. It’s a resource for both attracting potential customers and adding value for your current customers. You don’t want to take chances when creating one. Since the inception of Industrial Strength Marketing… Read more »
