Successfully navigating the complex B2B buying process depends on a solid industrial marketing strategy, which can be created using a flexible core process that answers some fundamental questions. In the latest episode of the Industrial Marketer podcast, co-hosts Joey and Nels discuss how a successful industrial marketing strategy begins at the intersection of your company’s… Read more »
Posts Categorized: Strategy
Do Manufacturing Companies Using Social Media Need to Be on Instagram?
Even for many manufacturing companies using social media, the thought of adding a platform that is as visual and aesthetically demanding as Instagram is daunting. However, before you dismiss this idea completely, you may want to reconsider the reasons you’re using social media in the first place, which should ultimately ladder up to the only… Read more »
Building Your Brand With B2B Video Marketing: The Complete Strategy
B2B video marketing has so much potential because video marketing is so ubiquitous at this point. According to Hubspot, video marketing accounts for over 86% of internet marketing. This shows astronomical growth from the 63% it absorbed in 2016! In addition, WyzOwl’s State of Marketing Study for 2021 reported the pandemic has significantly impacted the… Read more »
5 Easy Things You Can Do for Better Manufacturer Lead Generation
Manufacturer lead generation is vital to the success of any manufacturing business. With the rise of digital marketing technologies, lead generation can be better targeted, more effective and less expensive than ever before. Consider that the cost of inbound marketing platforms has decreased significantly in recent years and is within reach for even the smallest… Read more »
How the B2B Buying Process Works
The B2B buying process usually involves multiple stages over long time periods. In fact, there are purchases that can take a year or more. Unlike B2C buying, business-to-business buying isn’t generally a single-person process. A team of people analyze the potential purchase, and in some cases, a top-level person will be the one to call… Read more »
10 Simple Steps to Boost Digital Marketing for Manufacturers
Looking at the present state of digital marketing for manufacturers, we know many manufacturers are just beginning to realize that digital marketing is at a tipping point where it is no longer optional and must become a bigger part of any marketing plan for a manufacturing company. And we also realize that manufacturing marketing is… Read more »
7 Tips for Construction Company SEO
Construction company SEO is an essential part of the digital marketing mix for any construction company that seeks to raise awareness for its business and convert leads. SEO works by boosting your website’s ranking with search engines for phrases and words related to your business. This article offers seven significant tips relating to SEO for… Read more »
Rethinking Success for Industrial Social Media
There is no doubt: Social media has altered the way we live our lives, from how we get news to how we interact with others. It’s ubiquitous and extremely powerful. And when used correctly, it can be an effective tool for increasing industrial branding, building trust, connecting with customers, and perhaps even some lead generation…. Read more »