Content curation is a popular topic on the web. If you do a search, you’ll find that there are dozens of tools that can be used to pursue this activity, which helps speed up your content production, makes your content more relevant to your target audiences, and expands the reach of your content and brand…. Read more »
Bed Bath & Beyond has been emailing me 20%-off coupons for the past two years. These emails are typically ignored; I hadn’t visited a Bed Bath & Beyond in at least eight years. Well, last month, their efforts finally paid off. A certain someone convinced me higher-thread-count sheets were a necessity so my first instinct… Read more »
Building an industrial website is like laying a foundation for a home. Your website is the keystone for most of your digital marketing efforts. It’s a resource for both attracting potential customers and adding value for your current customers. You don’t want to take chances when creating one. Since the inception of Industrial Strength Marketing… Read more »
I’m only going to say this once — your logo is not your brand. Neither is your “corporate identity system.” If you want to sound smarter when talking to a marketing agency or an in-house design team, it’s best to start recognizing the difference. These things do in fact make up a part of a company’s… Read more »
About ten years ago, we (Industrial Strength Marketing) launched a website for a company that manufactures tube sheets used in balance-of-plant heat exchangers. At the time, we didn’t realize that the company’s URL was just one keystroke away from that of a popular adult-entertainment website. (No, we’re not going to say which one.) Within days,… Read more »
From April 29 to May 1 this year, marketers from every industry gathered in Nashville, Tennessee to attend Marketing United, a conference hosted by email marketing innovator Emma. Conference sessions covered nearly every aspect of digital marketing — from SEO to branding — and included speakers from brands such as Warby Parker, Life Is Good, Garden… Read more »
Stemming from efficiency and safety, industrial architecture has always been functional, only recently becoming iconic. Once forgotten or abandoned, factories and warehouse are now finding new life as industrial spaces have become in-demand locations for modern dwellings and events. But as popular as “industrial chic” may be today, this trend began years ago. Today, the… Read more »
In an earlier post, we explored how e-commerce and online catalog search engine rankings are affected by offsite duplicate content, which is content that is taken from one source and repeated on other domains. This article, in turn, focuses on correcting a content challenge you have more control over — onsite e-commerce duplicate content. Onsite duplicate content… Read more »
