Your digital marketing strategy doesn't have to be complicated. Here are five steps to get you started.
Without a digital marketing strategy, you may not be getting the ROI you’re looking for from your marketing efforts. Like any business, manufacturing has quite a few peculiarities that make it unique. However, a business is still a business. It has a product or service that it makes or provides, and their customers that have… Read more »
New business? Marketing doesn't have to be a big expense if you use these cost-saving tips.
According to Startup Genome, the value of the global startup economy is nearly a whopping 3 trillion dollars. Startups have been booming in recent years, making the field more competitive — and making it increasingly important that marketing strategies for startups are more innovative, defined, and cost-effective. The right marketing strategies for startups can help… Read more »
Do your sales emails fall flat? Use these tips to write better solicitations — and improve your results.
B2B sales emails remain extremely effective. No matter how many people decry them as spam, the power of smart email marketing cannot be denied. Emails have been around since before social media, video content, or sponsored ads, but are still one of the strongest marketing and sales tools that exist. Sales emails, especially in the… Read more »
Email remains a top B2B marketing channel. Make sure it's in your mix. And make sure to do it right!
Trends come and go quickly in marketing, but one truism holds: Email is king in B2B marketing. No other tactic comes close to combining the power of distribution, engagement and prospect information gathering. That’s why it’s important to have a handle on email best practices when it comes to manufacturing marketing. Before we dive in,… Read more »
Email performance plateaued? Pay some attention to those disengaged subscribers — in the right way.
No matter what you’re selling, your email list is one of your most important marketing tools. But at some point, we all notice a drop-off in interaction from our subscribers. For industrial sellers, long sales cycles make it particularly common for your leads and buyers to lose interest over time. That means that creating an… Read more »
What do engineers want from email? Use these tips to better engage your technical audience.
As with all good marketing, an effective email marketing strategy boils down to knowing your audience. With industrial marketing, you’re often talking to engineers, who play a vital role in any purchasing decision pertaining to technical products or services. To better understand this critical audience — and how to create an effective email marketing strategy… Read more »
Ford uses VR for assembly. Facial recognition promises personalized ads. And email won't die.
“The inventor gives to the world creations which are palpable, which live and work.” —Nikola Tesla We talk about technology a lot in the Industrial Digital Marketing Roundup — and with good reason. When it comes to advancements in how we do business as industrials, inventions and the merging of life with technology take center… Read more »
Take charge of your staffing needs with these three pillars of a digital recruitment strategy.
If you’re involved at all in truck driver recruiting, you know that the field has historically been dominated by media companies that sell advertising space. Many of these companies were magazine publishers that branched out into online publishing and began posting content and making new ad products available on their burgeoning list of websites, which… Read more »
