Posts Tagged: industrial marketing

The Neglected Value of Marketing for Manufacturers

Marketing drives growth but most manufacturers won't fund it. What are you going to do about it?

Why is marketing for manufacturers so undervalued — and what can industrial marketers do about it? According to the 2018 CMO survey, a survey that assimilated information from almost 3,000 marketing executives in various industries throughout the U.S., marketing spending across all industries averages 11 percent of total company budgets. This average accounts for 6.9… Read more »

6 Customer Engagement Trends Industrial Brands Can’t Ignore

Industrial audiences want more from your marketing. How do you keep up? Try these tips.

Customer engagement online is changing. Content is becoming highly interactive and is distributed in ways that allow people to access it from wherever they are via their laptops or other portable devices such as smartphones. Industrial brands can’t ignore this shift toward greater interactivity across numerous kinds of devices; they have to adjust to these… Read more »

Industrial Marketing and Consumer Marketing: Is There a Difference?

There definitely is. Don't ignore these 5 fundamental ways the disciplines differ.

One of the questions industrial marketers often have to grapple with is: How is industrial marketing different from consumer marketing? Does it really make that much of a difference? The answer is “Yes.” The differences between industrial marketing and consumer marketing are subtle but significant. Consumer marketing focuses on individuals using demographic research and other… Read more »